Influence of Social Media on Public Relations Practices in Universities  in South-East, Nigeria

Influence of Social Media on Public Relations Practices in Universities in South-East, Nigeria

Agha Egwu Inya

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Influence of Social Media on Public Relations Practices in Universities in South-East, Nigeria

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Abstract

Resume-This study examined the influence of social media on public relations practices in universities in South-East Nigeria. Qualitative research design was used to study eight public relations practitioners purposefully selected from eight universities in the zone. In-depth interviews conducted face -to -face and through telephone conversations were used to generate information from respondents. The study discovered that the use of social media by the public relations practitioners has changed the traditional methods of information dissemination in the universities. It was however discovered that the frequency which the PR practitioners use the social media was not enough to generate backlinks needed to improve the global ranking of their universities. The study recommended that universities should employ personnel dedicated to managing their social media platforms under the supervision of their public relations units.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Agha Egwu Inya. 2017. \u201cInfluence of Social Media on Public Relations Practices in Universities in South-East, Nigeria\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 17 (GJHSS Volume 17 Issue A3).

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GJHSS Volume 17 Issue A3

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-A Classification FOR Code: 130201

Submission ReceivedDecember 12, 2016
Peer Review Double Blind
Handling Editor
Accepted January 5, 2017
Published January 15, 2017

Version of record

v1.2

Issue date

August 14, 2017

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Article Matrices

Total Score: 101

Country: Nigeria

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Agha Egwu Inya (PhD/Dr. count: 0)

View Count (all-time): 209

Total Views (Real + Logic): 3478

Total Downloads (simulated): 1767

Publish Date: 2017 08, Mon

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Total Views: 3478

Total Downloads: 1767

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