Influences of Television Advertisement on Childrens Behavior: An Experences base Study

1
Dilogini. K
Dilogini. K
2
S. Shivany
S. Shivany
1 University of Jaffna, Sri Lanka

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This paper examines how television advertisement is linked with children’s behavioral in today’s children from Jaffna district after the post-war market situation. We examine whether these children paying attention television on advertisements are influenced with characteristics of the child’s early home environment and parental behaviors. This research explored managerial implications by using qualitative approach; data were collected by way of purposive sampling method as of 10 parents from Jaffna district by using preset questions based on a primary interview questions as open-ended question format and codes were developed by the researcher.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dilogini. K. 2015. \u201cInfluences of Television Advertisement on Childrens Behavior: An Experences base Study\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E3): .

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GJMBR Volume 15 Issue E3
Pg. 37- 43
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M37
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April 6, 2015

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This paper examines how television advertisement is linked with children’s behavioral in today’s children from Jaffna district after the post-war market situation. We examine whether these children paying attention television on advertisements are influenced with characteristics of the child’s early home environment and parental behaviors. This research explored managerial implications by using qualitative approach; data were collected by way of purposive sampling method as of 10 parents from Jaffna district by using preset questions based on a primary interview questions as open-ended question format and codes were developed by the researcher.

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Influences of Television Advertisement on Childrens Behavior: An Experences base Study

Dilogini. K
Dilogini. K University of Jaffna, Sri Lanka
S. Shivany
S. Shivany

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