Information Quality in Customer Relationship Management

Raouia Hannachi

Information Quality in Customer Relationship Management

Raouia Hannachi * §

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§ University of Setif - Algeria

Information Quality in Customer Relationship Management

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Abstract

The most essential and fundamental key to any successful customer relationship management (CRM) investment is information quality. Even the most sophisticated system in the world will ultimately fail without high quality information residing within the system. In today’s business world where information is the ultimate currency, the higher quality the information, the more valuable and powerful the information is to those who possess it. Good and accurate information is the most important factor in determining how successful a company is in its usage of the CRM application. A successful CRM strategy is primarily determined by the quality of information residing in the application. High quality information is essential to a company that manages its sales and marketing goals using a CRM system.

References

37 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Raouia Hannachi. 2015. "Information Quality in Customer Relationship Management". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 26 (E6)).

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GJMBR Volume 15 Issue 26 (E6)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 7, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published June 15, 2015

Version of record

v1.2

Issue date

June 15, 2015

Language

English

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Article Matrices

Total Score: 101

Country: Algeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Raouia Hannachi (PhD/Dr. count: 0)

View Count (all-time): 383

Total Views (Real + Logic): 1404

Total Downloads (simulated): 114

Publish Date: 2015 06, Tue

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Total Views: 1.4K

Total Downloads: 114

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