Innovative Activities and Sustainability Standards for Acquisition and Retention of Tea Markets in Southern Highlands of Tanzania

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Dr. CRN, Charles Raphael
Dr. CRN, Charles Raphael
2
Dr. CRN
Dr. CRN
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Charles Raphael
Charles Raphael
1 Mbeya University of Science and Technology

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GJMBR Volume 20 Issue A8

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Since 2013, the Government of Tanzania has put in place an agricultural policy that emphasizes sustainable agriculture through sustainable, environmentally friendly crop husbandry practices and public-private collaboration with other agricultural marketing actors in meeting product quality, grades and standards for domestic, regional and international markets. This paper, therefore, assessed the influence of Innovative Activities on Sustainability Standards for Acquisition and Retention of tea markets in the Southern Highlands of Tanzania. It specifically intended to determine the extent of innovative activities undertaken by the tea growers in obtaining and maintaining certified compliance of tea sustainability standards; examine the influence of activities on sustainability standards; and examine the power of sustainability standards on acquisition and retention of tea markets in Southern Highlands of Tanzania. The data were collected using a questionnaire from 300 tea growers sampled through a stratified random sampling technique.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Dr. CRN, Charles Raphael. 2020. \u201cInnovative Activities and Sustainability Standards for Acquisition and Retention of Tea Markets in Southern Highlands of Tanzania\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A8): .

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Issue Cover
GJMBR Volume 20 Issue A8
Pg. 63- 71
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: M10
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v1.2

Issue date

April 22, 2020

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English

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Since 2013, the Government of Tanzania has put in place an agricultural policy that emphasizes sustainable agriculture through sustainable, environmentally friendly crop husbandry practices and public-private collaboration with other agricultural marketing actors in meeting product quality, grades and standards for domestic, regional and international markets. This paper, therefore, assessed the influence of Innovative Activities on Sustainability Standards for Acquisition and Retention of tea markets in the Southern Highlands of Tanzania. It specifically intended to determine the extent of innovative activities undertaken by the tea growers in obtaining and maintaining certified compliance of tea sustainability standards; examine the influence of activities on sustainability standards; and examine the power of sustainability standards on acquisition and retention of tea markets in Southern Highlands of Tanzania. The data were collected using a questionnaire from 300 tea growers sampled through a stratified random sampling technique.

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Innovative Activities and Sustainability Standards for Acquisition and Retention of Tea Markets in Southern Highlands of Tanzania

Dr. CRN
Dr. CRN
Charles Raphael
Charles Raphael

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