Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry

Abstract

Basically, the main objective of this study is to measure the significance of entrepreneurial training of innovativeness toward the competitive advantage in Terengganu creative industry. This paper will look into the influence of innovativeness in four major business elements, there are; product innovation, production innovation, generating source of supply and management structure. Furthermore, the moderating effect of utilising market opportunity was also investigated. This study was conducted by distributing questionnaires to 107 creative entrepreneurs who are registered in Kraftangan Malaysia, Terengganu. However, they are only 105 respondents returned the questionnaires. Analysis of the data revealed that the entrepreneurial training of innovation with the four major business elements (e.g. product development, production, source of supply and management structures) are weakly correlate with competitive advantages. In addition, the moderating of utilising market opportunities make the relationship of entrepreneurship training of innovations and competitive advantage become very weak correlation. These findings indicated that most of creative entrepreneurs are not excited to practice the innovation in their business. In fact, most of them are not desire to utilised the market opportunities as a supportive to their entrepreneurship training of innovations toward the competitive advantage.

The Influence of Mother Tongue(s)on the Learning and Teaching of English as a Foreign Language at Three Universities: The Case of Protestant, Kinshasa and Technological/Bel Campus Universities in the Democratic Republic of Congo

February 24, 2026

This paper attempted to assess the attitudes of students in