Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry

Muhammad Abi Sofian Abdul Halim; Dr Mohd Shaladdin Muda; Dr Wan Abdul Aziz Wan Mohd Amin

Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry

Muhammad Abi Sofian Abdul Halim * §

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Dr Mohd Shaladdin Muda

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Dr Wan Abdul Aziz Wan Mohd Amin

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Universiti Teknologi MARA (Terengganu)

Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry

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Abstract

Basically, the main objective of this study is to measure the significance of entrepreneurial training of innovativeness toward the competitive advantage in Terengganu creative industry. This paper will look into the influence of innovativeness in four major business elements, there are; product innovation, production innovation, generating source of supply and management structure. Furthermore, the moderating effect of utilising market opportunity was also investigated. This study was conducted by distributing questionnaires to 107 creative entrepreneurs who are registered in Kraftangan Malaysia, Terengganu. However, they are only 105 respondents returned the questionnaires. Analysis of the data revealed that the entrepreneurial training of innovation with the four major business elements (e.g. product development, production, source of supply and management structures) are weakly correlate with competitive advantages. In addition, the moderating of utilising market opportunities make the relationship of entrepreneurship training of innovations and competitive advantage become very weak correlation. These findings indicated that most of creative entrepreneurs are not excited to practice the innovation in their business. In fact, most of them are not desire to utilised the market opportunities as a supportive to their entrepreneurship training of innovations toward the competitive advantage.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Muhammad Halim, Dr Muda, Dr Amin. . "Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry". Global Journal of Human-Social Science, Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 11 (GJHSS Volume 11 Issue A7).

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GJHSS Volume 11 Issue A7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

competitive advantage creative industry entrepreneurship education entrepreneurship training innovation Malaysia

Classification

GJHSS-A Classification FOR Code: 150304

160506

150307 JEL Code L26

O14

O31

Submission ReceivedSeptember 15, 2011
Peer Review Double Blind
Handling Editor
Accepted October 13, 2011
Published October 24, 2011

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v1.2

Language

English

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Article Matrices

Total Score: 104

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Dr Mohd Shaladdin Muda,Dr Wan Abdul Aziz Wan Mohd Amin,Dr Ahmad Munir MOhd Salleh, Dr Muhammad Abi Sofian Abdul Halim (PhD/Dr. count: 0)

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Publish Date: 2011 10, Mon

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