Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistanas Credit Card Industry

1
Syed Faheem Hasan Bukhari
Syed Faheem Hasan Bukhari
2
Ayesha Ismail
Ayesha Ismail
3
Fareed Shaukat Memon
Fareed Shaukat Memon
4
Malick M. Abu Rehan Alvi
Malick M. Abu Rehan Alvi
1 University of Southern Queensland

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The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It’s an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge market for credit card. Also, cost factor is correlated with the usage of credit card; there exists a relationship between these two variables. Moreover, the providers of this service should lower the interest rate. The facilities provided by the bank like easy access to money, availability of cash and international acceptance is another feature that should be more focused. Individual’s life style and religious aspect has the lowest impact and have the weakest relation with the usage of credit cards. This research will help the consumer bankers, to develop an improved product proposition and better communication plan.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Syed Faheem Hasan Bukhari. 2015. \u201cInspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistanas Credit Card Industry\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E9): .

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Crossref Journal DOI 10.17406/GJMBR

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November 28, 2015

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The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It’s an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge market for credit card. Also, cost factor is correlated with the usage of credit card; there exists a relationship between these two variables. Moreover, the providers of this service should lower the interest rate. The facilities provided by the bank like easy access to money, availability of cash and international acceptance is another feature that should be more focused. Individual’s life style and religious aspect has the lowest impact and have the weakest relation with the usage of credit cards. This research will help the consumer bankers, to develop an improved product proposition and better communication plan.

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Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistanas Credit Card Industry

Syed Faheem Hasan Bukhari
Syed Faheem Hasan Bukhari University of Southern Queensland
Ayesha Ismail
Ayesha Ismail
Fareed Shaukat Memon
Fareed Shaukat Memon
Malick M. Abu Rehan Alvi
Malick M. Abu Rehan Alvi

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