International Management Strategy: An Empirical Study

1
Dr. Abhishek Gupta
Dr. Abhishek Gupta
1 Sardar Swaran Singh National Institute of Renewable Energy

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In multinational firms, strategies are initiated at the corporate/headquarter level and the subsidiary level. Each of the two levels of strategy has an important and distinct role to play in achieving and sustaining competitive advantage, although key elements of the multinational firm strategy are formulated at the corporate level, strategies dealing with the implementation of the strategy are typically done at the subsidiary level. The multinational firm has to strike a balance between having a single global strategy, such as a single website for the whole company, or have mini-replicas around the world, each developing its subsidiary strategy. After reading this paper you should be able to identify and describe levels of global strategy; identify and describe subsidiaries strategic roles; discuss the advantages and disadvantages of the different subsidiary roles; identify and discuss the generic strategies.

10 Cites in Articles

References

  1. Julian Birkinshaw,Allen Morrison (2005). Configurations of Strategy and Structure in Subsidiaries of Multinational Corporations.
  2. Harold Crookell (2006). Managing the Multinational Subsidiary.
  3. David Deephouse (2009). To be different or to be the same? It's a question (and theory) of strategic balance.
  4. G Dess,A Gupta,J.-F Hennart,C Hill (2005). Conducting and integrating strategy research at the international, corporate, and business levels.
  5. J Frynas (2003). The limits of globalization: legal and political issues in e-commerce.
  6. K Gupta,V Govindarajan (2004). Global Strategy and Organization.
  7. K Johansson (2004). Global Marketing.
  8. S O'donnell (2000). Managing foreign subsidiaries: agents of headquarters, or an interdependent network?.
  9. Michael Porter (2005). Competitive Advantage.
  10. Alan Rugman (2006). New theories of the multinational enterprise; an assessment of internalization theory.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Abhishek Gupta. 2014. \u201cInternational Management Strategy: An Empirical Study\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A2): .

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GJMBR Volume 14 Issue A2
Pg. 51- 56
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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April 19, 2014

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English

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In multinational firms, strategies are initiated at the corporate/headquarter level and the subsidiary level. Each of the two levels of strategy has an important and distinct role to play in achieving and sustaining competitive advantage, although key elements of the multinational firm strategy are formulated at the corporate level, strategies dealing with the implementation of the strategy are typically done at the subsidiary level. The multinational firm has to strike a balance between having a single global strategy, such as a single website for the whole company, or have mini-replicas around the world, each developing its subsidiary strategy. After reading this paper you should be able to identify and describe levels of global strategy; identify and describe subsidiaries strategic roles; discuss the advantages and disadvantages of the different subsidiary roles; identify and discuss the generic strategies.

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International Management Strategy: An Empirical Study

Dr. Abhishek Gupta
Dr. Abhishek Gupta Birla Institute of Technology

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