Investment Attitude of Women towards Different Sources of Securities - A Factor Analysis Approach

Ms. S.Jamuna

Investment Attitude of Women towards Different Sources of Securities – A Factor Analysis Approach

Ms. S.Jamuna * §

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§ Erode Sengunthar Engineering College

Investment Attitude of Women towards Different Sources of Securities – A Factor Analysis Approach

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Abstract

The study aims to gain knowledge about the marital status and age factors influencing the investment behaviour of women towards financial instruments with special reference to Erode district. Through the existing literature can be known that there are certain age and marital differences occurs in the behaviour of selecting the investment sources .younger and unmarried are usually risk takers. Older and married are avoiding taking risk. So the descriptive study is carried out to identify about these factors which are influencing the investment decision. Convenient sampling techniques are used to identify the respondents and it is limited to Erode District. The study will be helpful to the government or non-governmental organizations to launch various saving schemes based on the age and marital status to the women to ensure their saving habits so as to promote economic development of the country.

References

4 Cites in Article

Reference Format

G Schiffman,Leon,Lazar Kanuk,Leslie (2009). Consumer Psychology.
C Kothari (2004). Research Methodology.
K Malhotra,Naresh (2009). Marketing Research.
Philip Kotler,K Keller (2007). Marketing management.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ms. S.Jamuna. 2013. "Investment Attitude of Women towards Different Sources of Securities – A Factor Analysis Approach". Global Journal of Management and Business Research, Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 13 (GJMBR Volume 13 Issue C3).

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GJMBR Volume 13 Issue C3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

economical development financial instruments investment behaviour marital status and age factors saving habits women investment behaviour

Classification

GJMBR-C Classification JEL Code: F21

Submission ReceivedDecember 15, 2012
Peer Review Double Blind
Handling Editor
Accepted January 3, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

March 6, 2013

Language

English

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Article Matrices

Total Score: 155

Country: India

Subject: Global Journal of Management and Business Research

Authors: Dr. R. Sellappan, Ms. S.Jamuna, Ms. TNR. Kavitha (PhD/Dr. count: 1)

View Count (all-time): 241

Total Views (Real + Logic): 1085

Total Downloads (simulated): 67

Publish Date: 2013 01, Tue

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Total Views: 1.1K

Total Downloads: 67

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