Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Dr. Sanchita

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Dr. Gagan Deep Sharma

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Guru Gobind Singh Indraprastha University

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

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Abstract

The paper studies the inter-relationship between advertisement expenditure, sales and profit. Taking ten-year data (2005-06 to 2014-15) of twenty manufacturing companies indexed in NSE’s NIFTY, the study applied various models including descriptive study, correlation and regression. The tools used (Regression and Correlation) clearly show that there is a significant relationship between advertisement expenditure, sales and profit. The study concludes that there is a one-sided relationship between advertisements, sales and profit wherein advertisement expenditure positively impacts the sales and profit of the business in case of Indian manufacturing companies.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Sanchita. 2016. \u201cIs Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

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GJMBR Volume 16 Issue E2
Pg. 41- 48

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M37

Submission ReceivedDecember 14, 2015
Peer Review Double Blind
Handling Editor
Accepted January 1, 2016
Published January 15, 2016

Version of record

v1.2

Issue date

June 13, 2016

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Article Matrices

Total Score: 112

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Sanchita, Dr. Gagan Deep Sharma (PhD/Dr. count: 2)

View Count (all-time): 128

Total Views (Real + Logic): 3875

Total Downloads (simulated): 1906

Publish Date: 2016 06, Mon

Monthly Totals (Real + Logic):

Month 1: 40 views
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Total Views: 3875

Total Downloads: 1906

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