Is Youth Brand Conscious

1
Hafiz.M.Ahmed
Hafiz.M.Ahmed
2
Amir Razi
Amir Razi
3
Junaid Ilyas
Junaid Ilyas
4
M.Burhan Bhatti
M.Burhan Bhatti
5
M.Khalil Moin
M.Khalil Moin
6
Saqib Haseeb
Saqib Haseeb
7
Salman Ali
Salman Ali
1 University of Lahore
2 The University of Lahore

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GJMBR Volume 13 Issue E5

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Is Youth Brand Conscious Banner
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This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more brands conscious and the overall focus of youth remains on the brand name as well as the brand quality. There were also those who had no interest in brands but in a very number comparatively. Thus the government should acknowledge it and take necessary steps to create ease for the international brands so that it can add more to the national growth of the country.

4 Cites in Articles

References

  1. A Khandelwal (2012). Is youth is brand slave?.
  2. Sidra Zaheer,Farah Yasmeen (2012). Historical trends in breast cancer presentation among women in Pakistan from join-point regression analysis.
  3. S Agha (2012). Unknown Title.
  4. L Salkinder (2011). Student community becoming more brand consciousness.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Hafiz.M.Ahmed. 2013. \u201cIs Youth Brand Conscious\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E5): .

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GJMBR Volume 13 Issue E5
Pg. 37- 40
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

Issue date

June 11, 2013

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English

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This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more brands conscious and the overall focus of youth remains on the brand name as well as the brand quality. There were also those who had no interest in brands but in a very number comparatively. Thus the government should acknowledge it and take necessary steps to create ease for the international brands so that it can add more to the national growth of the country.

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Is Youth Brand Conscious

Hafiz.M.Ahmed
Hafiz.M.Ahmed University of Lahore
Amir Razi
Amir Razi The University of Lahore
Junaid Ilyas
Junaid Ilyas
M.Burhan Bhatti
M.Burhan Bhatti
M.Khalil Moin
M.Khalil Moin
Saqib Haseeb
Saqib Haseeb
Salman Ali
Salman Ali

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