It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

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9WDO4

, ,

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

Ayozie Daniel Ogechukwu

Ayozie Kingsley Ndubueze

Ayozie Victoria Uche

DOI

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Abstract

“When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour” Fred. T. Aller. “If I were to name the deadliest subversive force within capitalism, the single greatest source of its waning morality …. I would without hesitation name “Advertising and Integrated Marketing Communication (IMC)”. How else should one identify a force that debases language, drains thought and undoes dignity. (Heilbroner .R. (1981). are prone to scrutiny by those who are concerned about the methods marketers use to sell their products and services.

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

Authors

Ayozie Daniel Ogechukwu

Ayozie Kingsley Ndubueze

Ayozie Victoria Uche

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How to Cite

Ayozie Daniel Ogechukwu. 1969. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E9): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 13 Issue E9
Pg. 35- 39

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Submission Received December 15, 2012
Accepted January 1, 2013
Published January 15, 2013

Keywords

advertising and promotions ethical conducts Ethics integrated marketing communications law morality

Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ayozie Daniel Ogechukwu, Ayozie Kingsley Ndubueze, Ayozie Victoria Uche (PhD/Dr. count: 0)

View Count (all-time): 103

Total Views (Real + Logic): 20961

Total Downloads (simulated): 11185

Publish Date: 1969 12, Wed

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