It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

ayozie Daniel

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

ayozie Daniel * §

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Delta State University

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

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Abstract

When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour” Fred. T. Aller.

References

20 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

ayozie Daniel. 1969. "It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E9).

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GJMBR Volume 13 Issue E9

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

advertising and promotions ethical conducts Ethics integrated marketing communications law morality

Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 15, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

March 15, 2013

Language

English

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Article Matrices

Total Score: 150

Country: Nigeria

Subject: Global Journal of Management and Business Research

Authors: Ayozie Daniel Ogechukwu, Ayozie Kingsley Ndubueze, Ayozie Victoria Uche (PhD/Dr. count: 0)

View Count (all-time): 282

Total Views (Real + Logic): 4440

Total Downloads (simulated): 199

Publish Date: 2013 01, Tue

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Total Views: 4.4K

Total Downloads: 199

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