It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful - Global Journals Publishing Group

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

Ayozie Daniel Ogechukwu

Ayozie Daniel Ogechukwu

Ayozie Kingsley Ndubueze

Ayozie Kingsley Ndubueze

Ayozie Victoria Uche

Ayozie Victoria Uche

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

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Connecting with the Eternal Ground

Abstract

When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour” Fred. T. Aller.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ayozie Daniel Ogechukwu. 1969. \u201cIt is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E9).

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GJMBR Volume 13 Issue E9

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

advertising and promotions ethical conducts Ethics integrated marketing communications law morality

Submission ReceivedDecember 15, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

Version of record

v1.2

Language

en

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Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ayozie Daniel Ogechukwu, Ayozie Kingsley Ndubueze, Ayozie Victoria Uche (PhD/Dr. count: 0)

View Count (all-time): 171

Total Views (Real + Logic): 21082

Total Downloads (simulated): 11178

Publish Date: 1969 12, Wed

Monthly Totals (Real + Logic):

Total Views: 21082

Total Downloads: 11178

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