La Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants

1
Tchatchoua Thierry
Tchatchoua Thierry
2
Math Mazra
Math Mazra
3
Et Djebba Vagai
Et Djebba Vagai
1 Facult des Sciences Economiques et de Gestion de LUniversit de Maroua -Cameroun

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This study is interested in the owner-manager of the SME and particularly in the analysis of his cognitive schemes concerning CSR. Using cognitive mapping as a technique for representing and analysing cognitive patterns, the results of this study reveal that human resources, consumers and to a lesser extent the community are the stakeholders whose wellbeing is of concern to SME’s owners manager. However, their motivations for implementing CSR are not the same. For some, CSR is a lever for achieving strategic objectives, while for others it is an objective in itself, and not a means for achieving other ends.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Tchatchoua Thierry. 2018. \u201cLa Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 18 (GJMBR Volume 18 Issue B3): .

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GJMBR Volume 18 Issue B3
Pg. 17- 28
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-B Classification: JEL Code: A10
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v1.2

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May 18, 2018

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English

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This study is interested in the owner-manager of the SME and particularly in the analysis of his cognitive schemes concerning CSR. Using cognitive mapping as a technique for representing and analysing cognitive patterns, the results of this study reveal that human resources, consumers and to a lesser extent the community are the stakeholders whose wellbeing is of concern to SME’s owners manager. However, their motivations for implementing CSR are not the same. For some, CSR is a lever for achieving strategic objectives, while for others it is an objective in itself, and not a means for achieving other ends.

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La Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants

Tchatchoua Thierry
Tchatchoua Thierry Facult des Sciences Economiques et de Gestion de LUniversit de Maroua -Cameroun
Math Mazra
Math Mazra
Et Djebba Vagai
Et Djebba Vagai

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