La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun

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Tchingnabe Daniel
Tchingnabe Daniel
1 Université de Maroua

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La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun Banner
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The purpose of this article is to evaluate the perceived value of the microcredit offer as a major determinant of the satisfaction of clients of Microfinance Institutions in Cameroon. So, a study was conducted in the microfinance sector in Cameroon, with 367 EMF clients. The results obtained show that the perceived value of the microcredit offer, through its two dimensions, namely the perceived benefits derived from the use of the microcredit offer and the perceived costs of obtaining microcredit, plays a role major in the formation of customer satisfaction.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Tchingnabe Daniel. 2019. \u201cLa Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E1): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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February 14, 2019

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English

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The purpose of this article is to evaluate the perceived value of the microcredit offer as a major determinant of the satisfaction of clients of Microfinance Institutions in Cameroon. So, a study was conducted in the microfinance sector in Cameroon, with 367 EMF clients. The results obtained show that the perceived value of the microcredit offer, through its two dimensions, namely the perceived benefits derived from the use of the microcredit offer and the perceived costs of obtaining microcredit, plays a role major in the formation of customer satisfaction.

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La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun

Tchingnabe Daniel
Tchingnabe Daniel Université de Maroua

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