La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun

La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun

Tchingnabe Daniel

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University of Maroua

La Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun

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Abstract

The purpose of this article is to evaluate the perceived value of the microcredit offer as a major determinant of the satisfaction of clients of Microfinance Institutions in Cameroon. So, a study was conducted in the microfinance sector in Cameroon, with 367 EMF clients. The results obtained show that the perceived value of the microcredit offer, through its two dimensions, namely the perceived benefits derived from the use of the microcredit offer and the perceived costs of obtaining microcredit, plays a role major in the formation of customer satisfaction.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Tchingnabe Daniel. 2019. \u201cLa Valeur Perçue Du Microcrédit Comme Déterminant De La Satisfaction Des Clients Des Institutions De Microfinance : Une Etude Sur La Clientèle Des EMF Au Cameroun\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E1).

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GJMBR Volume 19 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 14, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

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v1.2

Issue date

February 14, 2019

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Article Matrices

Total Score: 101

Country: Cameroon

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Tchingnabe Daniel (PhD/Dr. count: 0)

View Count (all-time): 198

Total Views (Real + Logic): 2976

Total Downloads (simulated): 1448

Publish Date: 2019 02, Thu

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Total Views: 2976

Total Downloads: 1448

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