Language Craft by Nigerian and Ghanaian Christian Preachers-What Impact?

Morolake Adekunle; Dennis Soku

Language Craft by Nigerian and Ghanaian Christian Preachers-What Impact?

Morolake Omowumi Adekunle * §

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Dennis Soku

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§ Senior Lecturer, School of Journalism, University of...

Language Craft by Nigerian and Ghanaian Christian Preachers-What Impact?

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Abstract

The increasing language craft by Pentecostal pastors is the focus of this study. The study area is communication language in the sermon of Christian preachers. Quantitative and qualitative survey methods were used. The communication goal of the preachers was investigated alongside the effectiveness of the use of the style as a means of communicating the pastors’ message. The audience’s perception of pastors who use the style and the effect of the style on them were also investigated. Study findings show that pastors use the style to facilitate attention and retention on the part of the congregants, a large percentage of the respondents hold pastors who adopt the style in high esteem and the style is also effective from the perspective of the respondents who are Pentecostal church members. It is recommended that pastors avoid over-generalisation in using this style.

References

19 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Morolake Omowumi Adekunle, Dennis Soku. 2015. "Language Craft by Nigerian and Ghanaian Christian Preachers-What Impact?". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 15 (GJHSS Volume 15 Issue 52 (A9)).

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GJHSS Volume 15 Issue 52 (A9)

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

communication effectiveness communication goal congregant’s perception language craft pentecostal preachers

Classification

GJHSS-A Classification FOR Code: 950199

Submission ReceivedApril 10, 2015
Peer Review Double Blind
Handling Editor
Accepted May 5, 2015
Published October 8, 2015

Version of record

v1.2

Issue date

October 8, 2015

Language

English

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Article Matrices

Total Score: 107

Country: Gambia

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Morolake Omowumi Adekunle (PhD), Dennis Soku (PhD/Dr. count: 1)

View Count (all-time): 363

Total Views (Real + Logic): 1266

Total Downloads (simulated): 61

Publish Date: 2015 10, Thu

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Total Views: 1.3K

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