Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

Moise ABBA Patou

Contact

Halidou Mamoudou

Contact

Tchignabe Daniel

Contact

University of Maroua

Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

Article Fingerprint

ReserarchID

WNZ16

Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

This research is fitting into the field of the analysis of the consequences of brand extension on the attitude of the consumer. The study was conducted with a sample of 235 individuals, and we came out with the result that, there is a direct and positive impact of the width of a mark, as well as the similarity between extensions on the consumer’s attitude, and the consumer’s familiarity with the brand, has no effect on his attitude. While highlighting the interest for managers to consider, the concept of extension in the management of their brands.

References

45 Cites in Article

Reference Format

D-A Aaker,K Keller (1990). Consumer Evaluations of Brand Extensions.
D Aaker,K Keller (1992). The effects of sequential introduction of brand extensions.
Joseph Alba,Amitava Chattopadhyay (1985). Effects of Context and Part-Category Cues on Recall of Competing Brands.
M Botton,J Cegarra (1990). Le nom de marque: création et stratégie de marque.
David Boush,Barbara Loken (1991). A Process-Tracing Study of Brand Extension Evaluation.
Susan Broniarczyk,Joseph Alba (1994). The Importance of the Brand in Brand Extension.
Jean-Jack Cegarra,Dwight Merunka (1993). Les extensions de marque : Concepts et modèles.
J-L Chandon,S Changeur (1996). Le territoire de marque: gestion des risques liés à l'extension de marque » Paru dans La Marque.
Jean-Louis Chandon,Alain Strazzieri (1986). Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué.
S Changeur,J.-L Chandon (1995). Le territoire produit: étude des frontières cognitives de la marque.
S Changeur (1999). Le territoire de Marque: proposition et test d'un modèle basé sur la mesure des associations des marques.
Gilbert Churchill (1979). A Paradigm for Developing Better Measures of Marketing Constructs.
P-A Dacin,D-C Smith (1994). The effect of brand portfolio characteristics on consumer evaluations of brand.
D Darpy (1997). Clôture du Congrès.
S Dimitriadis (1993). L'extension des marques et des enseignes: cadre conceptuel et problématique managériale.
F Juster (1966). Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design.
F Kardes,C Allen (1991). Perceived Variability and Inferences about Brand Extensions.
Joel Goeckeritz,Nathan Schank,Ryan L Wood,Beverly L Roeder,Alonzo D Cook (2022). Use of Urinary Bladder Matrix Conduits in a Rat Model of Sciatic Nerve Regeneration after Nerve Transection Injury.
R Ladwein (1993). Extension de marque et catégories cognitives: contribution expérimentale à l'évaluation de l'extension de marque.
R Ladwein (1999). Le comportement du consommateur et de l'acheteur.
Richard Ladwein (1994). Le jugement de typicalité dans l'évaluation de l'extension de marque.
Richard Ladwein (1995). Gammes de produits, gammes de prix et image-prix.
Richard Ladwein (1995). Catégories cognitives et jugement de typicalité en comportement du consommateur.
Barbara Loken,Deborah John (1993). Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?.
P Mccullagh,J Nelder (1989). Generalized Linear Models.
N Malhotra (2007). Etudes marketing avec SPSS, 5e édition.
E Martinez,L De Chernatony (2004). The Effect of Brand Extension Strategies upon Brand Image.
Eva Martínez,José Pina (2003). The negative impact of brand extensions on parent brand image.
Géraldine Michel (2000). Gestion de l'extension de marque et de son impact sur la marque-mère.
G Michel (2004). Au coeur de la marque: gérer, développer et évaluer sa marque.
J Murphy (1990). Brand Strategy.
J Nelder,R Wedderburn (1972). Generalized Linear Models.
C Park,S-Y Jun,A-D Shocker (1996). Composite branding alliances: an investigation of extensions feedback effects.
Chan Park,V Srinivasan (1994). A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility.
A Rangaswamy,R-R Burke,T-A Oliva (1993). Brand Equity and The Extendibility of Brand Name.
Daniel Sheinin (2000). The Effects of Experience with Brand Extensions on Parent Brand Knowledge.
Daniel Sheinin,Bernd Schmitt (1994). Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth.
Mary Sullivan (1992). Brand Extensions: When to Use Them.
Mary Sullivan (1990). Measuring Image Spillovers in Umbrella-Branded Products.
Mita Sujan,James Bettman (1989). The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research.
L Sunde,R Brodie (1993). Consumer Evaluations of Brand Extensions: Further Empirical Results.
M Sullivan (1990). Measuring Image Spillovers in Umbrella-branded Products.
Matthew Thomson,Deborah Macinnis,C Park (2005). Les liens attachants : Mesurer la force de l'attachement émotionnel des consommateurs à la marque.
Catherine Yeung,Robert Wyer (2005). Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations.
V Zeithaml (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Moise ABBA Patou. 2020. \u201cLinfluence De Lextention De La Marque Sur Lattitude Du Consommateur\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E4).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 20 Issue E4

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 10, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

August 22, 2020

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Views: 2492

Total Downloads: 1169

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]