Looking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria

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Adwoa Owusuaa Bobie
Adwoa Owusuaa Bobie

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Looking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria

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Abstract

Fashion in the city of Lagos, Nigeria is a complex interplay of culture, individual taste, social andor economic status. Lagosians’ fashion does not toll the line of any particular social fashion or lifestyle theory as it is a contextual construct of the local with the foreign to project a lifestyle of indigenous culture amidst a ‘modern’ global outlook. Contemporary fashion in Lagos reflects years of continued cosmopolitanism, negotiating local culture with foreign adaptations. Appearance is key in daily social negotiations and relationship formation, while clothing functions as an implicit conduit of these transactions.

References

10 Cites in Article
  1. Thessey Akinbileje (2014). Symbolic values of clothing and textiles art in traditional and contemporary Africa.
  2. Pierre Bourdieu (1984). Pierre Bourdieu, Distinction: a social critique of the judgement of taste.
  3. Diyaolu Idowu (2010). Role of Dress in Sociocultural Events Among the Ijebu-Yoruba, Ogun State, Nigeria.
  4. Okechukwu Nwafor (2011). The spectacle of <i>aso ebi</i> in Lagos, 1990–2008.
  5. Adeyemi Oyeniyi (2012). Dress and identity in Yorubaland, 1880-1980.
  6. George Simmel (1904). Fashion.
  7. Mahmut Sonmez,Deli Yang,Gerald Fryxell (2013). Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China.
  8. Pekka Sulkenen (2009). Saturated Society.
  9. Malin Tjäder,C Anna (2013). Discourses of Fashion Diffusion And National Fashion Identities In Luxury Fashion Firms' Webpage Communications.
  10. Thorstein Veblen (1899). The theory of the Leisure class.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Adwoa Owusuaa Bobie. 2020. \u201cLooking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 20 (GJHSS Volume 20 Issue C3): .

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Issue Cover
GJHSS Volume 20 Issue C3
Pg. 15- 24
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-C Classification: FOR Code: 160810
Version of record

v1.2

Issue date

April 11, 2020

Language
en
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Fashion in the city of Lagos, Nigeria is a complex interplay of culture, individual taste, social andor economic status. Lagosians’ fashion does not toll the line of any particular social fashion or lifestyle theory as it is a contextual construct of the local with the foreign to project a lifestyle of indigenous culture amidst a ‘modern’ global outlook. Contemporary fashion in Lagos reflects years of continued cosmopolitanism, negotiating local culture with foreign adaptations. Appearance is key in daily social negotiations and relationship formation, while clothing functions as an implicit conduit of these transactions.

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Looking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria

Adwoa Owusuaa Bobie
Adwoa Owusuaa Bobie

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