Looking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria

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Adwoa Owusuaa Bobie
Adwoa Owusuaa Bobie

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Fashion in the city of Lagos, Nigeria is a complex interplay of culture, individual taste, social andor economic status. Lagosians’ fashion does not toll the line of any particular social fashion or lifestyle theory as it is a contextual construct of the local with the foreign to project a lifestyle of indigenous culture amidst a ‘modern’ global outlook. Contemporary fashion in Lagos reflects years of continued cosmopolitanism, negotiating local culture with foreign adaptations. Appearance is key in daily social negotiations and relationship formation, while clothing functions as an implicit conduit of these transactions.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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Adwoa Owusuaa Bobie. 2020. \u201cLooking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 20 (GJHSS Volume 20 Issue C3): .

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Issue Cover
GJHSS Volume 20 Issue C3
Pg. 15- 24
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-C Classification: FOR Code: 160810
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v1.2

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April 11, 2020

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English

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Fashion in the city of Lagos, Nigeria is a complex interplay of culture, individual taste, social andor economic status. Lagosians’ fashion does not toll the line of any particular social fashion or lifestyle theory as it is a contextual construct of the local with the foreign to project a lifestyle of indigenous culture amidst a ‘modern’ global outlook. Contemporary fashion in Lagos reflects years of continued cosmopolitanism, negotiating local culture with foreign adaptations. Appearance is key in daily social negotiations and relationship formation, while clothing functions as an implicit conduit of these transactions.

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Looking Good is Good Business: The Social Milieu of Fashion in Lagos, Nigeria

Adwoa Owusuaa Bobie
Adwoa Owusuaa Bobie

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