Macromarketing and Economic Development of Nigeria: A Conceptual Review

1
Anyadighibe
Anyadighibe
2
Joseph A.
Joseph A.
3
Ezekiel
Ezekiel
4
Maurice Sunday
Maurice Sunday
5
Awara
Awara
6
Nsobiari Festus
Nsobiari Festus
1 UNIVERSITY OF CALABAR

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The economic development of a nation remains paramount to any government and this can be achieved through the activities of macromarketing. The study conceptually and empirically showed how the activities of macromarketing by firms in the area of retail, telecommunication and aviation had led to improvement in per capita income, standard of living, job creation, alleviation of poverty, increase in government revenues, improved infrastructural facilities. Government is required to encourage all sector in economy to act responsibly and ensure that both firms and government act in the interest of the nation.

16 Cites in Articles

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Anyadighibe. 2014. \u201cMacromarketing and Economic Development of Nigeria: A Conceptual Review\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6): .

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GJMBR Volume 14 Issue E6
Pg. 17- 20
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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November 10, 2014

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The economic development of a nation remains paramount to any government and this can be achieved through the activities of macromarketing. The study conceptually and empirically showed how the activities of macromarketing by firms in the area of retail, telecommunication and aviation had led to improvement in per capita income, standard of living, job creation, alleviation of poverty, increase in government revenues, improved infrastructural facilities. Government is required to encourage all sector in economy to act responsibly and ensure that both firms and government act in the interest of the nation.

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Macromarketing and Economic Development of Nigeria: A Conceptual Review

Anyadighibe
Anyadighibe UNIVERSITY OF CALABAR
Joseph A.
Joseph A.
Ezekiel
Ezekiel
Maurice Sunday
Maurice Sunday
Awara
Awara
Nsobiari Festus
Nsobiari Festus

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