Macromarketing and Economic Development of Nigeria: A Conceptual Review

Anyadighibe

Macromarketing and Economic Development of Nigeria: A Conceptual Review

Anyadighibe * §

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oluebube2784 §

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nsoawara §

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§ UNIVERSITY OF CALABAR

Macromarketing and Economic Development of Nigeria: A Conceptual Review

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Abstract

The economic development of a nation remains paramount to any government and this can be achieved through the activities of macromarketing. The study conceptually and empirically showed how the activities of macromarketing by firms in the area of retail, telecommunication and aviation had led to improvement in per capita income, standard of living, job creation, alleviation of poverty, increase in government revenues, improved infrastructural facilities. Government is required to encourage all sector in economy to act responsibly and ensure that both firms and government act in the interest of the nation.

References

16 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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How to Cite This Article

Anyadighibe, oluebube2784, nsoawara. 2014. "Macromarketing and Economic Development of Nigeria: A Conceptual Review". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6).

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GJMBR Volume 14 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

aviation economic development macromarketing retail telecommunication

Classification

GJMBR-E Classification JEL Code: O10

M00

Submission ReceivedDecember 7, 2013
Peer Review Double Blind
Handling Editor
Accepted January 4, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

November 10, 2014

Language

English

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Article Matrices

Total Score: 106

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Anyadighibe, Joseph A., Ezekiel, Maurice Sunday, Awara, Nsobiari Festus (PhD/Dr. count: 0)

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Publish Date: 2014 01, Wed

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Total Views: 1.9K

Total Downloads: 118

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