Managers’ Intention on Diversification Strategies for firm Performance in the Health Care Industry of Sri Lanka

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Jayathilake.H.M.T.M.
Jayathilake.H.M.T.M.
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Managers’ Intention on Diversification Strategies for firm Performance in the Health Care Industry of Sri Lanka

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Abstract

This study focused because of the diversification is an interesting area of the company’s growth strategies. Today every companies or industry are driving for diversification strategies to grow their businesses. Many companies’ success in diversification and some companies are failed. The implementing of diversification strategies are involves with managerial skills like managers knowledge, experience, and their productivity. Today markets expected to face more challenges and increasing high competition in the healthcare industry in Sri Lanka. Also the markets have become more competitive, to keep the cost structure in the low level is crucial for the firms in the long-run for their survival. The formal opinion is that diversification strategies are linked with both costs factors and the bene fits to the firm. Today implementing diversi fication strategies in many industries are highly imputable to the power to cross-sell their products, get cost savings, enter the new markets, produce hybrid products and increase brand image. This study is mainly focused on the managerial skills of the managers’ who intention in diversification strategies.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jayathilake.H.M.T.M.. 2019. \u201cManagers’ Intention on Diversification Strategies for firm Performance in the Health Care Industry of Sri Lanka\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 19 (GJMBR Volume 19 Issue A12): .

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Issue Cover
GJMBR Volume 19 Issue A12
Pg. 13- 25
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: L00
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v1.2

Issue date

November 7, 2019

Language
en
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This study focused because of the diversification is an interesting area of the company’s growth strategies. Today every companies or industry are driving for diversification strategies to grow their businesses. Many companies’ success in diversification and some companies are failed. The implementing of diversification strategies are involves with managerial skills like managers knowledge, experience, and their productivity. Today markets expected to face more challenges and increasing high competition in the healthcare industry in Sri Lanka. Also the markets have become more competitive, to keep the cost structure in the low level is crucial for the firms in the long-run for their survival. The formal opinion is that diversification strategies are linked with both costs factors and the bene fits to the firm. Today implementing diversi fication strategies in many industries are highly imputable to the power to cross-sell their products, get cost savings, enter the new markets, produce hybrid products and increase brand image. This study is mainly focused on the managerial skills of the managers’ who intention in diversification strategies.

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Managers’ Intention on Diversification Strategies for firm Performance in the Health Care Industry of Sri Lanka

Jayathilake.H.M.T.M.
Jayathilake.H.M.T.M. University of Kelaniya

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