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Enhancing Stakeholder Experience Through Omnichannel Logistics An Empirical Study From The Port Sector

Β§ Kumaraguru School of Business, Coimbatore, Tamil Nad...

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Enhancing Stakeholder Experience Through Omnichannel Logistics An Empirical Study From The Port Sector

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This study looks at how omnichannel logistics can make the experience better for stakeholders in the port sector. It does this by asking employees what they think. The research uses a design and looks at how different things like working together using technology talking to stakeholders and providing support services affect the overall experience of stakeholders. The study found that omnichannel logistics really does make a difference in how stakeholders feel. It found that when everything works together well it makes the service better and stakeholders happier. The people doing the study think that getting employees involved, having digital systems and working together across different parts of the company is really important for making omnichannel logistics work. Omnichannel logistics is important because it helps make things more efficient and it makes stakeholders satisfied. The study shows that omnichannel logistics and stakeholder experience are connected in a way. This means that when omnichannel logistics is done well stakeholders have an experience. The research helps us understand how to make logistics better for stakeholders in the port sector. It also gives us ideas for how to make logistics strategies that focus on stakeholders. Overall the study helps us learn more, about how to use technology to make port operations better.

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Enhancing Stakeholder Experience Through Omnichannel Logistics An Empirical Study From The Port Sector

Dr. Sanjana Ravichandran
Dr. Sanjana Ravichandran Kumaraguru School of Business, Coimbatore, Tamil Nadu, India
P Shanmugha Priya
P Shanmugha Priya <p>Kumaraguru School of Business, Coimbatore, Tamil Nadu, India</p>