Β§Kumaraguru School of Business, Coimbatore, Tamil Nad...
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Abstract
This study looks at how omnichannel logistics can make the experience better for
stakeholders in the port sector. It does this by asking employees what they think. The research
uses a design and looks at how different things like working together using technology talking
to stakeholders and providing support services affect the overall experience of stakeholders.
The study found that omnichannel logistics really does make a difference in how stakeholders
feel. It found that when everything works together well it makes the service better and
stakeholders happier. The people doing the study think that getting employees involved, having
digital systems and working together across different parts of the company is really important
for making omnichannel logistics work. Omnichannel logistics is important because it helps
make things more efficient and it makes stakeholders satisfied. The study shows that
omnichannel logistics and stakeholder experience are connected in a way. This means that
when omnichannel logistics is done well stakeholders have an experience. The research helps
us understand how to make logistics better for stakeholders in the port sector. It also gives us
ideas for how to make logistics strategies that focus on stakeholders. Overall the study helps
us learn more, about how to use technology to make port operations better.
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Enhancing Stakeholder Experience Through Omnichannel Logistics An Empirical Study From The Port Sector
Dr. Sanjana RavichandranKumaraguru School of Business, Coimbatore, Tamil Nadu, India
P Shanmugha Priya<p>Kumaraguru School of Business, Coimbatore, Tamil Nadu, India</p>