Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

α
Foued Sabbagh
Foued Sabbagh
α University of Sousse University of Sousse

Send Message

To: Author

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

Article Fingerprint

ReserarchID

5137Y

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising Banner

AI TAKEAWAY

Connecting with the Eternal Ground
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Abstract

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

References

24 Cites in Article
  1. Mauro Bampo,Michael Ewing,Dineli Mather,David Stewart,Mark Wallace (2008). The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.
  2. Steven Bellman,Robert Potter,Shiree Treleaven-Hassard,Jennifer Robinson,Duane Varan (2011). The Effectiveness of Branded Mobile Phone Apps.
  3. J Beneke,R Flynn,T Greig,M Mukaiwa (2013). The influence of perceived product quality, relative price and risk on customer value and willigness to buy: A study of private label merchandise.
  4. Grant Blank,Christoph Lutz (2017). Representativeness of Social Media in Great Britain: Investigating Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram.
  5. Ying Lo,Chin-Yi Fang (2017). Facebook marketing campaign benchmarking for a franchised hotel.
  6. P Domingos (2005). Mining social networks for viral marketing.
  7. Evelina Griborn,Daniel Nylen (2017). The Role of YouTube in the Digitalization of TV: A Case Study of Novel Value Co-creation Practices at United Screens.
  8. Thorsten Hennig-Thurau,Edward Malthouse,Christian Friege,Sonja Gensler,Lara Lobschat,Arvind Rangaswamy,Bernd Skiera (2010). The Impact of New Media on Customer Relationships.
  9. M Hossain,M Rahman (2017). Tools of online marketing.
  10. M Hu,B Liu (2004). Mining opinion features in customer reviews.
  11. Bernard Jansen,Mimi Zhang,Kate Sobel,Abdur Chowdury (2009). Twitter power: Tweets as electronic word of mouth.
  12. T Janusz (2009). Marketing on Social Networks : Twitter, MySpace and Facebook Demystified.
  13. Ralph Keeney (1999). The Value of Internet Commerce to the Customer.
  14. Aaron Knott,Andrew Hayes,Scott Neslin (2002). Next-product-to-buy models for cross-selling applications.
  15. W Lassar,B Mittal,A Sharma (1995). Measuring customer-based brand equity.
  16. Theodore Levitt (1981). Marketing Intangible Products and Product Intangibles.
  17. J Liedtka (2014). Innovative ways companies are using design thinking.
  18. M Mccabe (2017). Social media marketing strategies for career advancement : An analysis of LinkedIn.
  19. Satish Nambisan (2002). Designing Virtual Customer Environments for New Product Development: Toward a Theory.
  20. Delia Oprea (2017). La responsabilité sociale: les campagnes sociales roumaines sur les réseaux sociaux.
  21. M Saravanakumar,Sugantha Lakshmi,T (2012). Social media marketing.
  22. Arno Scharl,Astrid Dickinger,Jamie Murphy (2005). Diffusion and success factors of mobile marketing.
  23. Andrew Smith,Eileen Fischer,Chen Yongjian (2012). How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?.
  24. N Steino,Khalid (2017). The hybrid studio introducing Google+ as a blended learning platform for architectural design studio teaching.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Foued Sabbagh. 2018. \u201cMarketing and Campaign Management via Social Networks and the Effects of Electronic Advertising\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E5): .

Download Citation

Issue Cover
GJMBR Volume 18 Issue E5
Pg. 35- 46
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification: JEL Code: M31
Version of record

v1.2

Issue date

July 14, 2018

Language
fr
Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

Article Matrices
Total Views: 3010
Total Downloads: 1547
2026 Trends
Related Research

Published Article

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

Foued Sabbagh
Foued Sabbagh University of Sousse

Research Journals