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Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

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Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

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Abstract

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Foued Sabbagh. 2018. "Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E5).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: M31
Version of record
v1.2

Issue date
July 14, 2018

Language
French
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Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

Foued Sabbagh
Foued Sabbagh University of Sousse