Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria

1
Jimmy Ogbidi
Jimmy Ogbidi
2
Glory Basil
Glory Basil
3
Agnes Edem Bassey
Agnes Edem Bassey
3 University of Calabar

Send Message

To: Author

GJMBR Volume 16 Issue A11

Article Fingerprint

ReserarchID

XWJ90

Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria Banner

AI TAKEAWAY

The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

The study investigated the relationship between marketing communication strategies and voters’ behaviour in electioneering process, in Southern senatorial district of Cross River State, Nigeria. The purpose was to determine the effect and relationship of marketing communication strategies such as advertising, personal selling and relationship marketing in electioneering process. The survey research design was employed for the study. The sample for the study was 400 which was derived using the Taro Yamane’s formula of from a total number of 971, 470 Population from four local government areas (Calabar municipal, Calabar south, Akpabuyo and Odukpani). The stratified and systematic sampling was then used to select 100 respondents from each of the four Local Government Areas, in the following Political parties All Progressive Congress (APC), Peoples Democratic Party (PDP), and Labour Party (LP).

Article content is being processed or not available yet.

29 Cites in Articles

References

  1. J Adetayo (2002). Marketing: concepts and application.
  2. Patrick A. Ogwo (2007). Strategies in Inculcating Environmental Responsible Behaviour in Abia State, Nigeria Using Community – Based Social Marketing.
  3. Declan Bannon (2008). Relationship Marketing and the Political Process.
  4. G Basil,A Bassey (2016). Reposition Nigeria: application of marketing communication tools in political parties' campaign programmes.
  5. M Belvedere (2016). People wanted change with Trump and they got it.
  6. E Berkowitz,R Kerin,S Hartley,W Rudelius (1994). ). New York: Richard D. Irwin Inc. Table 7 campaign: A measure of cognitive and emotional effects.
  7. Dennisw (2008). How David Axelrod marketed Obama.
  8. J Ebegbulem (2010). State of the State.
  9. E Ebitu (2002). Promotion management: concepts & strategies.
  10. T Fagunwa (2015). Voters' apathy and Nigeria electioneering process: a synopsis of the 2015 general elections.
  11. E Foster (2016). Persuasive communication theories, skills and techniques.
  12. R Gbadeyan (2011). Political marketing strategies and democracy in Nigeria.
  13. D Held (1989). Political theory and the modern state.
  14. R Hieneman (1996). An introduction to biological evolution Kenneth V.. Kardong . 2008.<i>An introduction to biological evolution.</i>Second Edition. The McGraw-Hill Companies, Inc.. New York, New York, U.S.A.. 352ISBN: 978-0-07-305077-5. Soft cover..
  15. P Kotler,G Armstrong (2010). Principles of marketing.
  16. J Mccormick (2007). Comparative politics in transition.
  17. D Mearain,R Sherlock,J Hogan (2013). Selling politics: how the traits of sales people manifest themselves in Irish politicians.
  18. C Muchina,B Okello (2016). Influence of personal selling on brand performance of retail shoe companies in Nairobi Central business district.
  19. O Ngwoke (2011). The impact of public relations in Nigerian political parties' campaign programme in the south east of Nigeria.
  20. Grace Ojekwe (2015). Political advert campaigns and voting behaviour: Akinwunmi Ambode’s 2015 Election Campaign in Lagos State.
  21. Olafemi Olotu,Victor Ogunro (2013). Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria.
  22. U Pate,C Nwabueze,N Idiong (2013). Politics, culture and the media in Nigeria.
  23. R Potluri (2008). Assessment of effectiveness of marketing communication mix elements in Ethiopian service sector.
  24. W Shelves (2005). Power and choice: An introduction to political science (9 th Ed).
  25. M Sodaro,N Brown,D Collinwood,B Dickson,J Klesner,T Sisk (2001). Comparative politics.
  26. D Staff (2014). Problems with political parties.
  27. S Wayne,G Mackenzie,D O'brien,R Cole (1997). 3. New York Government and Anglo-American Politics.
  28. R Worlu (2010). Managing Scale Without Fragmentation: Business Management Strategies for Coordinating Global Operations.
  29. Pénélope Daignault,Stuart Soroka,Thierry Giasson (2013). The Perception of Political Advertising During an Election Campaign: A Measure of Cognitive and Emotional Effects.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Agnes Edem Bassey. 2017. \u201cMarketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 16 (GJMBR Volume 16 Issue A11): .

Download Citation

Issue Cover
GJMBR Volume 16 Issue A11
Pg. 53- 61
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-A Classification: JEL Code: M10
Version of record

v1.2

Issue date

January 17, 2017

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 3664
Total Downloads: 1825
2026 Trends
Research Identity (RIN)
Related Research

Article in Review

The study investigated the relationship between marketing communication strategies and voters’ behaviour in electioneering process, in Southern senatorial district of Cross River State, Nigeria. The purpose was to determine the effect and relationship of marketing communication strategies such as advertising, personal selling and relationship marketing in electioneering process. The survey research design was employed for the study. The sample for the study was 400 which was derived using the Taro Yamane’s formula of from a total number of 971, 470 Population from four local government areas (Calabar municipal, Calabar south, Akpabuyo and Odukpani). The stratified and systematic sampling was then used to select 100 respondents from each of the four Local Government Areas, in the following Political parties All Progressive Congress (APC), Peoples Democratic Party (PDP), and Labour Party (LP).

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria

Jimmy Ogbidi
Jimmy Ogbidi
Glory Basil
Glory Basil
Agnes Edem Bassey
Agnes Edem Bassey University of Calabar

Research Journals