Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria

Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria

Agnes Edem Bassey

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Jimmy Ogbidi

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Glory Basil

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University of Calabar

Marketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria

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Abstract

The study investigated the relationship between marketing communication strategies and voters’ behaviour in electioneering process, in Southern senatorial district of Cross River State, Nigeria. The purpose was to determine the effect and relationship of marketing communication strategies such as advertising, personal selling and relationship marketing in electioneering process. The survey research design was employed for the study. The sample for the study was 400 which was derived using the Taro Yamane’s formula of from a total number of 971, 470 Population from four local government areas (Calabar municipal, Calabar south, Akpabuyo and Odukpani). The stratified and systematic sampling was then used to select 100 respondents from each of the four Local Government Areas, in the following Political parties All Progressive Congress (APC), Peoples Democratic Party (PDP), and Labour Party (LP).

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Agnes Edem Bassey. 2017. \u201cMarketing Communications Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 16 (GJMBR Volume 16 Issue A11).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: M10

Submission ReceivedDecember 9, 2015
Peer Review Double Blind
Handling Editor
Accepted January 5, 2016
Published January 15, 2016

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v1.2

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January 17, 2017

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Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Jimmy Ogbidi, Glory Basil, Agnes Edem Bassey (PhD/Dr. count: 0)

View Count (all-time): 177

Total Views (Real + Logic): 3752

Total Downloads (simulated): 1794

Publish Date: 2017 01, Tue

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Total Views: 3752

Total Downloads: 1794

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