Marketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria

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olaleke_o.
olaleke_o.
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Ogunnaike Olaleke Oluseye
Ogunnaike Olaleke Oluseye
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Olorunyomi
Olorunyomi
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Bankole
Bankole
1 Covenant University

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GJMBR Volume 13 Issue E5

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This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment. The study employed survey research and purposive sampling technique was used to identify users of KEKE-NAPEP in Lagos State. The findings of the study revealed that although the initiative improves the standard of living of people and has negative relationship with level of unemployment, the initiative is not significantly related with the poverty level of the people of Lagos state. Based on these findings, conclusion was drawn and relevant recommendations were made. If the initiative must be successful in reducing the poverty, it is recommended that marketing techniques and strategies be employed and engaged.

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References

  1. S Deneulin,L Shahani (2009). An introduction to the human development and capability approach: Freedom agency.
  2. O Ezirim (2005). Poverty and strategies for poverty alleviation in Nigeria. The way forward.
  3. (2007). Task on poverty alleviation.
  4. A Soyingbe,A Jago,U Awu-Patricks (2008). Appraising the Planning Permit Framework in Lagos State: Perspectives from Real Estate Developers.
  5. P Ilo,D Oyerinde,A Umoren (2005). Poverty alleviation programmes in Sub-Saharan Africa. Have they worked.
  6. G Jacobs,H Cleveland (1999). Social development theory.
  7. Napep (2003). Eradicating poverty. Retrieved from.
  8. M Obadan (1996). Poverty in Nigeria: Characteristics, alleviation strategies and programmes.
  9. K Olakunle (2000). Transportation Management.
  10. The Case of Keke Napep Initiatives in Lagos, Nigeria.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

olaleke_o.. 2013. \u201cMarketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E5): .

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GJMBR Volume 13 Issue E5
Pg. 15- 20
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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June 11, 2013

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English

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This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment. The study employed survey research and purposive sampling technique was used to identify users of KEKE-NAPEP in Lagos State. The findings of the study revealed that although the initiative improves the standard of living of people and has negative relationship with level of unemployment, the initiative is not significantly related with the poverty level of the people of Lagos state. Based on these findings, conclusion was drawn and relevant recommendations were made. If the initiative must be successful in reducing the poverty, it is recommended that marketing techniques and strategies be employed and engaged.

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Marketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria

Ogunnaike Olaleke Oluseye
Ogunnaike Olaleke Oluseye
Olorunyomi
Olorunyomi
Bankole
Bankole

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