Marriage in the Era of Globalization:- An Insight into the Role of Media in Popularizing  Matrimonial Advertisements in Indian Society

Marriage in the Era of Globalization:- An Insight into the Role of Media in Popularizing Matrimonial Advertisements in Indian Society

Dr. Umaima Uneeb

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Marriage in the Era of Globalization:- An Insight into the Role of Media in Popularizing Matrimonial Advertisements in Indian Society

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Abstract

As we all know that world is interconnected globally. Internet provides ample opportunity to interact with each other. With the growth of technology, Internet had replaced newspaper to a large extent and also played a substantial role in growth of globalization since its easier, faster and cheaper method of communication. Although, for older generations Newspapers still remain the favorite means of communication, they prefer to give ads in newspapers itself but with changing technologies they too are required to shift to internet and gather information along with profile and pictures of their relatives. Present study is about marriage in Indian society through matrimonial ads in newspaper and websites. It has became a new and a popular medium for seeking marriage partners. It is a new dimensions of media usage and choice of partners. The study observed that media based changes in matchmaking is an overall social change in post liberalizing India, with new lifesetyles and social realities, notion of marriage, love and gender need to be redefined.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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How to Cite This Article

Dr. Umaima Uneeb. 2026. \u201cMarriage in the Era of Globalization:- An Insight into the Role of Media in Popularizing Matrimonial Advertisements in Indian Society\u201d. Unknown Journal GJHSS-C Volume 22 (GJHSS Volume 22 Issue C3): .

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GJHSS Volume 22 Issue C3
Pg. 47- 53

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GJHSS-C Classification: DDC Code: 822.33 LCC Code: PR2836.A2

Submission ReceivedMay 10, 2022
Peer Review Double Blind
Handling Editor
Accepted May 18, 2022
Published June 6, 2022

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June 23, 2022

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