Materalistic Thoughts Among People

Amir Razi; Dr. Syed Atif Ali

Materalistic Thoughts Among People

Amir Razi * §

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Dr. Syed Atif Ali

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wadraha1

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huda_lse

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§ The University of Lahore

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MBR654HW

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Abstract

The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it’s said that all that glitters is not gold so we should not give importance to luxurious things.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Amir Razi, Dr. Syed Atif Ali, wadraha1, huda_lse. 1970. "Materalistic Thoughts Among People". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A8).

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GJMBR Volume 12 Issue A8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

advertisement and Personal Happiness culture Materialism Materialistic Person Money Poverty

Classification

GJMBR-A Classification FOR Code: 150311 JEL Code: J53

Submission ReceivedMarch 15, 2012
Peer Review Double Blind
Handling Editor
Accepted April 5, 2012
Published April 17, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 157

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Dr. Syed Atif Ali, Muhammad Ramzan, Amir Razi, Huda Khan, Itrat Fatima (PhD/Dr. count: 1)

View Count (all-time): 215

Total Views (Real + Logic): 5189

Total Downloads (simulated): 294

Publish Date: 2012 04, Tue

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Total Views: 5.2K

Total Downloads: 294

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