Measure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad)

1
Rudaina Othman Yousif
Rudaina Othman Yousif
2
Suaad Abdulfattah Albairooti
Suaad Abdulfattah Albairooti
1 Al-Zarqa private University

Send Message

To: Author

GJMBR Volume 14 Issue E7

Article Fingerprint

ReserarchID

9O8X0

Measure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad) Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

This study has focused on measuring the extent of customer satisfaction with the quality of banking services offered by Iraqi commercial banks (government and private in Baghdad). This study is divided into five axes each axis corresponds to each one of the research hypotheses. It has been applied a questionnaire consisting of (45) questions which included: questions from (1-15) concerning customers need for banking services; the questions from (1-16) which focused on the level of satisfaction achieved by costumers of government commercial banks; the questions from (30-45) which focused on the level of satisfaction achieved by government commercial banks. Those customers are generally satisfied with the services provided by government commercial banks where the overall satisfaction of customers is equal to (2.5210) and that the rate of overall satisfaction of private commercial banks customers is equal to (2.6456).Private commercial banks achieved more satisfaction to their customers, but with a little difference compared with government banks.

17 Cites in Articles

References

  1. Hadeel Mohammed Ali Abdul Hadi,Sahar Abbas Hussein,Hussam Hussein Shia (2006). The role of organizational harmony in enhancing strategic response: An analytical study of the opinions of a sample of members of the visitor cities affiliated with the Holy Shrine of Imam Hussein / Holy Karbala.
  2. Al-Khafaji Jabouri (2012). Customer satisfaction as a mediator on the relationship between service quality and customer loyalty: A case study in Babylon Bank / Najaf branch.
  3. Al Samydai,Mahmood Yousif Rudaina Othman (2006). quantitative methods in marketing.
  4. Al Samydai,Mahmood Jasim,Yousif Rudaina Othman (2008). behavior of consumer .dar Almentahj for publication and Altozaa.
  5. Ziad Barakat (2010). The gap between perceptions and expectations for measuring the quality of services provided by the Higher Technological Institute in Matrouh.
  6. Buanan Noured,Al-Dine (2007). Quality of services and their impact on customer satisfaction.
  7. Mai Ramadan,Saba Turk (2011). Assessment of the Acid Neutralizing Capacity and Other Properties of Antacid Formulations Marketed in the Gaza Strip.
  8. Moh Nasuka,Tony Wijaya,Anas Hidayat (2012). The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction.
  9. Joan Giese,Joseph Cote (2000). Defining Consumer Satisfaction.
  10. Hesham Muhannad (1991). the definition of each of (Oh, 2000, Bolton and Drew.
  11. Fatimah Alshiha,Ahmed Alshiha,Emad Alnasser,Sultan Alkhozaim (2014). WHERE SUSTAINABILITY MEETS INTELLIGENCE: SMART DESTINATIONS IN THE TOURIST EXPERIENCE EQUATION.
  12. Shristi Bhowmick,Sharda Gangwar (2012). ROLE OF AI IN IMPROVING CONSUMER SATISFACTION TOWARDS INTERNET BANKING SERVICES IN BHOPAL.
  13. Richard Oliver (1999). Value as excellence in the consumption experience.
  14. A Parasuraman,V Zeithaml,L Berry (1985). A conceptual model of service quality and its implications for future research.
  15. Samir Ahmad,Abu Zneid Shadi profit-Sharif (2009) The impact of the marketing mix on customer satisfaction "A field study on the commercial banks in the West Bank in Palestine.
  16. Robert Westbrook,Michael Reilly (1983). Intrapersonal Affective Influences on Consumer Satisfaction with Products.
  17. Willard Hom,M (2000). Kirk, Matthew John Lushington, (born 10 Oct. 1960), Group External Affairs Director, and Member, Executive Committee, Vodafone Group Plc, since 2009 (Director, External Relationships, 2006–09).

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Rudaina Othman Yousif. 2014. \u201cMeasure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Classification
Not Found
Version of record

v1.2

Issue date

December 17, 2014

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 4348
Total Downloads: 2254
2026 Trends
Research Identity (RIN)
Related Research

Published Article

This study has focused on measuring the extent of customer satisfaction with the quality of banking services offered by Iraqi commercial banks (government and private in Baghdad). This study is divided into five axes each axis corresponds to each one of the research hypotheses. It has been applied a questionnaire consisting of (45) questions which included: questions from (1-15) concerning customers need for banking services; the questions from (1-16) which focused on the level of satisfaction achieved by costumers of government commercial banks; the questions from (30-45) which focused on the level of satisfaction achieved by government commercial banks. Those customers are generally satisfied with the services provided by government commercial banks where the overall satisfaction of customers is equal to (2.5210) and that the rate of overall satisfaction of private commercial banks customers is equal to (2.6456).Private commercial banks achieved more satisfaction to their customers, but with a little difference compared with government banks.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Measure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad)

Rudaina Othman Yousif
Rudaina Othman Yousif Al-Zarqa private University
Suaad Abdulfattah Albairooti
Suaad Abdulfattah Albairooti

Research Journals