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Measurement of Brand Values of Private Commercial Banks of Bangladesh

§ Khulna University
‡ Khulna University, Bangladesh.
The University of Queensland, Australia.

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Measurement of Brand Values of Private Commercial Banks of Bangladesh

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Abstract

Brand is the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s). It is important that organizations work hard to create strong brands and nurture them carefully. There are multiple competitive advantages associated with strong brands. So, brands should be valued like any other assets of the company. There are several methods for valuing brands currently in force that range from the simplistic to the sublime. Top-down Approaches, Bottom-up Approaches, Combination Approaches, Economic Value Approach, Formulary Approaches, and Economic Value Added Approaches are some popular methods of brand valuation. The brand values of 28 private commercial banks of Bangladesh and their ranks according to their brand values are discussed in this paper. All the data of this report are secondary data and they have been collected from the Annual Reports of the sample banks.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Ariful Islam, Salahuddin Yousuf, Proshenjit Ghosh. 2014. "Measurement of Brand Values of Private Commercial Banks of Bangladesh". Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 14 (GJMBR Volume 14 Issue 12 (C3)).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-C Classification JEL Code: E50
F65
Version of record
v1.2

Issue date
April 8, 2014

Language
English
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Measurement of Brand Values of Private Commercial Banks of Bangladesh