To: Author

Article Fingerprint
ReserarchID
C: FINANCEJ4YP2
Choose where you want to hide AI Takeaway. Your site-wide choice will be remembered in this browser.
Brand is the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s). It is important that organizations work hard to create strong brands and nurture them carefully. There are multiple competitive advantages associated with strong brands. So, brands should be valued like any other assets of the company. There are several methods for valuing brands currently in force that range from the simplistic to the sublime. Top-down Approaches, Bottom-up Approaches, Combination Approaches, Economic Value Approach, Formulary Approaches, and Economic Value Added Approaches are some popular methods of brand valuation. The brand values of 28 private commercial banks of Bangladesh and their ranks according to their brand values are discussed in this paper. All the data of this report are secondary data and they have been collected from the Annual Reports of the sample banks.
Md. Ariful Islam, yousufsalahuddinbd, proshenjit_ghosh. 2014. "Measurement of Brand Values of Private Commercial Banks of Bangladesh". Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 14 (GJMBR Volume 14 Issue C3).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
v1.2
Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.
Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.
Total Score: 103
Country: Bangladesh
Subject: Global Journal of Management and Business Research - C: Finance
Authors: Md. Ariful Islam, Salahuddin Yousuf, Proshenjit Ghosh (PhD/Dr. count: 0)
View Count (all-time): 314
Total Views (Real + Logic): 1429
Total Downloads (simulated): 107
Publish Date: 2014 01, Wed
Monthly Totals (Real + Logic):
We use cookies and similar technologies to improve site performance, understand traffic, and enhance your publishing experience. Cookie Policy
Choose which optional cookies Global Journals can use. Your preference applies across this platform and can be updated any time.
These cookies are required for core website functionality and security.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.