Understanding Mobile Internet Access and Data Plan Choice in Brazil: A Machine Learning Approach

1
Dr. Philipp Ehrl
Dr. Philipp Ehrl Associate Professor Getúlio Vargas Foundation, School of Public Policy and Government Brasília, Brazil
2
Philipp Ehrl
Philipp Ehrl
3
Florangela Cunha Coelho
Florangela Cunha Coelho
4
Thiago Christiano Silva
Thiago Christiano Silva
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This paper applies the Elastic Net Machine Learning technique to choose the variables that best represent the characteristics of mobile internet use in Brazil. We use regularized models to estimate the importance of a large number of variables, including socioeconomic attributes, internet and device utilization patterns, and digital skills to explain (a) access to the internet through mobile devices and (b) choice of mobile data plan. After identifying the most important variables, we estimate their marginal effects on the two dependent variables with nonlinear econometric models. The results suggest that socioeconomic characteristics and user skills have significant explanatory power in both estimations. Specifically, barriers such as age, income, and skill gaps persist, hindering inclusive mobile internet adoption. Conditional on mobile internet use, these characteristics are more common among postpaid internet data plan subscribers. Moreover, communication skills like messaging and social media use stand out regarding internet access, whereas internet utilization patterns (on the move and at work) have high explanatory power in the data plan choice.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Philipp Ehrl. 2026. \u201cUnderstanding Mobile Internet Access and Data Plan Choice in Brazil: A Machine Learning Approach\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 25 (GJHSS Volume 25 Issue E1): .

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GJHSS Volume 25 Issue E1
Pg. 15- 33
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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April 26, 2025

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This paper applies the Elastic Net Machine Learning technique to choose the variables that best represent the characteristics of mobile internet use in Brazil. We use regularized models to estimate the importance of a large number of variables, including socioeconomic attributes, internet and device utilization patterns, and digital skills to explain (a) access to the internet through mobile devices and (b) choice of mobile data plan. After identifying the most important variables, we estimate their marginal effects on the two dependent variables with nonlinear econometric models. The results suggest that socioeconomic characteristics and user skills have significant explanatory power in both estimations. Specifically, barriers such as age, income, and skill gaps persist, hindering inclusive mobile internet adoption. Conditional on mobile internet use, these characteristics are more common among postpaid internet data plan subscribers. Moreover, communication skills like messaging and social media use stand out regarding internet access, whereas internet utilization patterns (on the move and at work) have high explanatory power in the data plan choice.

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Understanding Mobile Internet Access and Data Plan Choice in Brazil: A Machine Learning Approach

Philipp Ehrl
Philipp Ehrl
Florangela Cunha Coelho
Florangela Cunha Coelho
Thiago Christiano Silva
Thiago Christiano Silva

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