Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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The main goal of this study was to understand the ways in which a particular group perceives the body and the decisions for its modification through body aesthetics services. A total of 215 undergraduate students of a Brazilian public university were interviewed (Federal University of Mato Grosso do Sul). Open-ended questions made it possible to know the main representations of the female body, the ways of perceiving the body. Definitions of ugly body and beautiful body explained the group’s relationships with the size of their own bodies, the dilemmas regarding the current beauty standards, the difficulty in feeling satisfied, and the search for aesthetic services with the aim of transforming their social identity. The adoption of multivariate statistical techniques enabled the presentation of the proposed typology. The results of this study are intended to contribute to marketing studies, attributing significant importance to the consideration of the cultural dimension in studies on consumption behavior.
Thelma Lucchese. 2014. \u201cMultivariate Statistics and Typology: Consuming Aesthetic Services in Brazil\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 101
Country: Brazil
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Thelma Lucchese (PhD/Dr. count: 0)
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Publish Date: 2014 11, Mon
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The main goal of this study was to understand the ways in which a particular group perceives the body and the decisions for its modification through body aesthetics services. A total of 215 undergraduate students of a Brazilian public university were interviewed (Federal University of Mato Grosso do Sul). Open-ended questions made it possible to know the main representations of the female body, the ways of perceiving the body. Definitions of ugly body and beautiful body explained the group’s relationships with the size of their own bodies, the dilemmas regarding the current beauty standards, the difficulty in feeling satisfied, and the search for aesthetic services with the aim of transforming their social identity. The adoption of multivariate statistical techniques enabled the presentation of the proposed typology. The results of this study are intended to contribute to marketing studies, attributing significant importance to the consideration of the cultural dimension in studies on consumption behavior.
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