Native Advertising and its Effects on Online Advertising

Native Advertising and its Effects on Online Advertising

Wong Qi Ming

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Dr. Rashad Yazdanifard

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α HELP University

Native Advertising and its Effects on Online Advertising

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Abstract

According to Financial Times Limited (2013), the digital revolution has made many business models obsolete and advertising companies see this as a welcome change. Online social networking and internal structural changes in the media market have changed how online advertising is done. This change has many concurrent forms and implications, and the most apparent of them might be the change in the various strategies and tactics companies are adapting in response to said changes; mainly advertising online in the form of native advertising; while one company is inhibiting media profitability in its current form, at the same time furthering the its corporate sponsors’ agenda to promote and implement native advertising-or “nonintrusive” advertising-as the norm of online advertising.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Wong Qi Ming. 2014. \u201cNative Advertising and its Effects on Online Advertising\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E8): .

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GJHSS Volume 14 Issue E8
Pg. 11- 14

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

native/online advertising

Submission ReceivedDecember 15, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 27, 2014

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science - E: Economics

Authors: Dr. Rashad Yazdanifard, Wong Qi Ming (PhD/Dr. count: 1)

View Count (all-time): 161

Total Views (Real + Logic): 4422

Total Downloads (simulated): 2221

Publish Date: 2014 12, Sat

Monthly Totals (Real + Logic):

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Total Views: 4422

Total Downloads: 2221

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