Native Advertising and its Effects on Online Advertising

Native Advertising and its Effects on Online Advertising

Article ID

M57M1

Native Advertising and its Effects on Online Advertising

Dr. Rashad Yazdanifard

Wong Qi Ming HELP College of Arts and Technology

DOI

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Abstract

According to Financial Times Limited (2013), the digital revolution has made many business models obsolete and advertising companies see this as a welcome change. Online social networking and internal structural changes in the media market have changed how online advertising is done. This change has many concurrent forms and implications, and the most apparent of them might be the change in the various strategies and tactics companies are adapting in response to said changes; mainly advertising online in the form of native advertising; while one company is inhibiting media profitability in its current form, at the same time furthering the its corporate sponsors’ agenda to promote and implement native advertising- or “non-intrusive” advertising- as the norm of online advertising.

Native Advertising and its Effects on Online Advertising

Authors

Dr. Rashad Yazdanifard

Wong Qi Ming HELP College of Arts and Technology

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References

How to Cite

Wong Qi Ming. 2014. “. Global Journal of Human-Social Science – E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E8): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

GJHSS Volume 14 Issue E8
Pg. 11- 14

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Submission Received December 15, 2013
Accepted January 2, 2014
Published January 15, 2014

Keywords

native/online advertising

Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science - E: Economics

Authors: Dr. Rashad Yazdanifard, Wong Qi Ming (PhD/Dr. count: 1)

View Count (all-time): 107

Total Views (Real + Logic): 4352

Total Downloads (simulated): 2183

Publish Date: 2014 12, Sat

Monthly Totals (Real + Logic):

Month 1: 43 views
Month 2: 43 views
Month 3: 42 views
Month 4: 42 views
Month 5: 22 views
Month 6: 52 views
Month 7: 39 views
Month 8: 45 views
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Month 11: 28 views
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Month 14: 30 views
Month 15: 26 views
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Month 134: 25 views
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Total Views: 4352

Total Downloads: 2183

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