Native Advertising and its Effects on Online Advertising

Wong Qi Ming; Dr. Rashad Yazdanifard

Native Advertising and its Effects on Online Advertising

Wong Qi Ming * §

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Rashad Yazdanifard

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§ HELP College of Arts and Technology

Native Advertising and its Effects on Online Advertising

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Abstract

According to Financial Times Limited (2013), the digital revolution has made many business models obsolete and advertising companies see this as a welcome change. Online social networking and internal structural changes in the media market have changed how online advertising is done. This change has many concurrent forms and implications, and the most apparent of them might be the change in the various strategies and tactics companies are adapting in response to said changes; mainly advertising online in the form of native advertising; while one company is inhibiting media profitability in its current form, at the same time furthering the its corporate sponsors’ agenda to promote and implement native advertising-or “nonintrusive” advertising-as the norm of online advertising.

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S Liles (2009). LT: Yes, I think so. You move between and among all those different states. In a way desire, libido, that sort of drive, that energy— without it you probably wouldn’t do anything. But when you have it, when you’re experiencing it very, very strongly, so that it’s pushing you in all sorts of ways, you’re also at its mercy. You can feel content, maybe, in the moment when you’re not feeling that, but you’re also in a static state. You may have a period of equilibrium but you’re always going to head toward a state of disequilibrium. PN: There are several moments in Cast in Doubt where Horace finds himself ‘without or separate from desire’; ‘Indeed I felt blank’, he says (C, 141). LT: Yes—a desire not to desire. I’m working on a story now in which a woman likes to watch pornography. But to say ‘I like this’, or to say ‘I want to see this’, means that those things are not in her life. That’s the implication. That’s why nobody wants to be caught wanting. We’re filled with desires, but you’re not supposed to say that you have them. Because if you have them, it means that you’re lacking. At the ICA panel on Straight Sex, Lynne Segal in November talked about female heterosexual agency in so-called straight sex that everybody agrees is not so straight. Later all I could think about was that implied in the term ‘I desire’ is its own negation, a negation of agency. If you desire then you have a problem. But you can always say, ‘I wanted him and I got him.’ PN: But he wasn’t good enough! LT: Then I wanted someone else! PN: Can we go back to your first book, Haunted Houses? I gather the title comes from a passage in H.D.’s Tribute to Freud where she says that ‘We are all haunted houses.’ At the end of the novel that haunting is described as ‘A bad feeling that someone or something is never going to let you alone’ (H, 206). What kind of someone or something were you trying to get at in this novel? LT: I guess it’s a question of personal history, psychological history, of one’s family, which never leaves you alone. The idea that you can be completely free of that is bogus. Moving from personal history into public history, your present is always inflected by your past. I believe one can move, with a lot of psychological work, further away from the neurosis of the family, but perhaps never completely. PN: There’s certainly a lot of interest in this first book in forms of recollection and repetition. The young women in the novel fear they will repeat the lives of their mothers, and it’s as if the.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Wong Ming, Dr. Yazdanifard. 2014. "Native Advertising and its Effects on Online Advertising". Global Journal of Human-Social Science, Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E8).

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GJHSS Volume 14 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

native/online advertising

Classification

GJHSS-E Classification FOR Code: 350206

Submission ReceivedDecember 15, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 27, 2014

Language

English

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Dr. Rashad Yazdanifard, Wong Qi Ming (PhD/Dr. count: 1)

View Count (all-time): 325

Total Views (Real + Logic): 1532

Total Downloads (simulated): 132

Publish Date: 2014 01, Wed

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Total Views: 1.5K

Total Downloads: 132

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