New Information and Communication Services Companies

1
Edson Pacheco Paladini
Edson Pacheco Paladini
2
Douglas Gimenez
Douglas Gimenez
1 Universidade Federal de Santa Catarina

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GJMBR Volume 13 Issue E4

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This study identifies and analyzes the use of New Information and Communication services companies in Brazilian state of Santa Catarina. We have surveyed 14 companies of all sizes and segments. The study design was exploratory and descriptive and uses qualitative approach. A non-probability sampling has been adopted and the information was collected through structured non-disguised interviews with the leaders of the selected companies. The main conclusion of the study is that companies are not using the NICTs properly and, because of that, do not exploit all its possibilities. Lack of marketing culture in this area has been detected. The companies also need to clearly define their objectives and the criterion of evaluating the results regarding the NICTs.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Edson Pacheco Paladini. 2013. \u201cNew Information and Communication Services Companies\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E4): .

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Issue Cover
GJMBR Volume 13 Issue E4
Pg. 19- 28
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

Issue date

May 2, 2013

Language

English

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This study identifies and analyzes the use of New Information and Communication services companies in Brazilian state of Santa Catarina. We have surveyed 14 companies of all sizes and segments. The study design was exploratory and descriptive and uses qualitative approach. A non-probability sampling has been adopted and the information was collected through structured non-disguised interviews with the leaders of the selected companies. The main conclusion of the study is that companies are not using the NICTs properly and, because of that, do not exploit all its possibilities. Lack of marketing culture in this area has been detected. The companies also need to clearly define their objectives and the criterion of evaluating the results regarding the NICTs.

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New Information and Communication Services Companies

Edson Pacheco Paladini
Edson Pacheco Paladini Universidade Federal de Santa Catarina
Douglas Gimenez
Douglas Gimenez

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