New Trend of Promotional Strategies in Bangladesh: A Study on the Acceptance and Influence of Product Placement from Consumers Standpoint.

MD Rifat Zahir; A S M Saifur Rahman

New Trend of Promotional Strategies in Bangladesh: A Study on the Acceptance and Influence of Product Placement from Consumers Standpoint.

MD Rifat Zahir * §

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A S M Saifur Rahman

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§ Coxs Bazar International University

New Trend of Promotional Strategies in Bangladesh: A Study on the Acceptance and Influence of Product Placement from Consumers Standpoint.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

MD Zahir, A Rahman. 2017. "New Trend of Promotional Strategies in Bangladesh: A Study on the Acceptance and Influence of Product Placement from Consumers Standpoint.". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E1).

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GJMBR Volume 17 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 14, 2016
Peer Review Double Blind
Handling Editor
Accepted January 4, 2017
Published January 15, 2017

Version of record

v1.2

Issue date

May 11, 2017

Language

English

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Article Matrices

Total Score: 151

Country: Unknown

Subject: Global Journal of Management and Business Research

Authors: Adita Barua, A S M Saifur Rahman, Kazi Noor-E-Jannat, MD Rifat Zahir (PhD/Dr. count: 0)

View Count (all-time): 117

Total Views (Real + Logic): 1405

Total Downloads (simulated): 126

Publish Date: 2017 01, Sun

Monthly Totals (Real + Logic):

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Total Views: 1.4K

Total Downloads: 126

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