O ‘Selfie’! O Narcissus: The Mythologico-cultural Imposition of Late-capitalistic Tools in the Present Digital World

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Md. Didar Hossain
Md. Didar Hossain
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Azmain Tanjim
Azmain Tanjim
1 to 2 United International University

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GJHSS Volume 22 Issue C6

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The paper propounds that the late-capitalistic tools were imposed in the oncecolonialized countries through establishing a myth in the arena of Cell phones. The paper, taking only individual (?) selfies into account, endeavours to discover how a selfie (a photograph that one has taken of oneself, typically one taken with a Smartphone or webcam and shared via social media) is being used by some Late-capitalistic powers or some multinational companies/ organizations to promote the narcissistic idea of beauty in order to run their products in the market. Secondly, it delves into the means through which late-capitalistic powers are controlling people by making them victims of advancing digital world. In doing so, the paper incorporates Roland Barthes’ Mythologies, Fredric Jameson’s idea regarding the relationship between postmodern society and “late capitalism” and Theodor Adorno and Max Horkheimer’s “The Culture Industry: Enlightenment as Mass Deception”.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Md. Didar Hossain. 2026. \u201cO ‘Selfie’! O Narcissus: The Mythologico-cultural Imposition of Late-capitalistic Tools in the Present Digital World\u201d. Unknown Journal GJHSS-C Volume 22 (GJHSS Volume 22 Issue C6): .

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A vibrant image depicting Narcissus, symbolizing mythological influence on modern culture.
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GJHSS Volume 22 Issue C6
Pg. 71- 76
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GJHSS-C Classification: DDC Code: 004.678 LCC Code: TK5105.875.I57
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v1.2

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December 3, 2022

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English

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The paper propounds that the late-capitalistic tools were imposed in the oncecolonialized countries through establishing a myth in the arena of Cell phones. The paper, taking only individual (?) selfies into account, endeavours to discover how a selfie (a photograph that one has taken of oneself, typically one taken with a Smartphone or webcam and shared via social media) is being used by some Late-capitalistic powers or some multinational companies/ organizations to promote the narcissistic idea of beauty in order to run their products in the market. Secondly, it delves into the means through which late-capitalistic powers are controlling people by making them victims of advancing digital world. In doing so, the paper incorporates Roland Barthes’ Mythologies, Fredric Jameson’s idea regarding the relationship between postmodern society and “late capitalism” and Theodor Adorno and Max Horkheimer’s “The Culture Industry: Enlightenment as Mass Deception”.

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O ‘Selfie’! O Narcissus: The Mythologico-cultural Imposition of Late-capitalistic Tools in the Present Digital World

Md. Didar Hossain
Md. Didar Hossain International University of Business Agriculture and Technology
Azmain Tanjim
Azmain Tanjim United International University

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