Online Shopping Behavior: An In-depth Study on Motivating and Restraining Factors

Tahmina Akter; Mohammad Saifuddin

Online Shopping Behavior: An In-depth Study on Motivating and Restraining Factors

Tahmina Akter * §

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Mohammad Saifuddin

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§ Bangladesh University

Online Shopping Behavior: An In-depth Study on Motivating and Restraining Factors

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Abstract

Albeit Bangladesh has a bright future in e-commerce; the number of online shoppers is negligible comparing to the number of internet users. Fostering this in mind this study attempts to explore the dominant factors behind this along with demographic factors of the online shoppers. Descriptive statistics have been carried out using SPSS software. Primary data were collected using a structured questionnaire. Researcher procured secondary data from the published papers, books journals and websites. The study found that perceived advantages of online shopping motivate consumers to shop through the internet, whereas, risks, disadvantages and security issues create an obstacle in the mind of consumers. Moreover male consumers are more prone to online shopping than female. Male consumers mostly purchase books and magazines comparing to females who commonly shop apparels and accessories from online marketers. Researchers provide some recommendations for the Bangladeshi e-marketers on which strategies and techniques to practice to increase the number of internet shoppers.

References

18 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Tahmina Akter, Mohammad Saifuddin. 2018. "Online Shopping Behavior: An In-depth Study on Motivating and Restraining Factors". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E6).

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GJMBR Volume 18 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

M39

Submission ReceivedDecember 10, 2017
Peer Review Double Blind
Handling Editor
Accepted January 1, 2018
Published September 19, 2018

Version of record

v1.2

Issue date

September 19, 2018

Language

English

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Article Matrices

Total Score: 101

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Tahmina Akter (PhD/Dr. count: 0)

View Count (all-time): 292

Total Views (Real + Logic): 883

Total Downloads (simulated): 63

Publish Date: 2018 01, Mon

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Total Views: 883

Total Downloads: 63

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