Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

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Ikoro, Ngozichukwu
Ikoro, Ngozichukwu
2
Ikoro
Ikoro
3
Amah
Amah
4
Edwinah
Edwinah
1 UNIVERSITY OF PORT HARCOURT

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The relationship between organisational learning and competitive advantage of media broadcasting organisations in Rivers State was the focus of this study. We used survey research design and the research instrument used was questionnaire. The study population was made up of three media organisations staff in Rivers State. The population was 1405 staff and using Krejcie and Morgan sample size determining table was used in determining our sample size and we had 302 staff as sample size. Random sampling method was used in administering the questionnaire on our respondents and Pearson Product Moment Correlation was the tool applied in testing the hypotheses. It was revealed in the findings that there exist relationship amongst organisational learning and competitive benefit of media broadcasting organisations in Rivers State.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Ikoro, Ngozichukwu. 2020. \u201cOrganisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A16): .

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GJMBR Volume 20 Issue A16
Pg. 27- 35
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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November 27, 2020

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English

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The relationship between organisational learning and competitive advantage of media broadcasting organisations in Rivers State was the focus of this study. We used survey research design and the research instrument used was questionnaire. The study population was made up of three media organisations staff in Rivers State. The population was 1405 staff and using Krejcie and Morgan sample size determining table was used in determining our sample size and we had 302 staff as sample size. Random sampling method was used in administering the questionnaire on our respondents and Pearson Product Moment Correlation was the tool applied in testing the hypotheses. It was revealed in the findings that there exist relationship amongst organisational learning and competitive benefit of media broadcasting organisations in Rivers State.

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Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

Ikoro
Ikoro
Amah
Amah
Edwinah
Edwinah

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