Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

Ikoro, Ngozichukwu; Amah, Edwinah

Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

Ikoro, Ngozichukwu * §

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Amah, Edwinah

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UNIVERSITY OF PORT HARCOURT

Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

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Abstract

The relationship between organisational learning and competitive advantage of media broadcasting organisations in Rivers State was the focus of this study. We used survey research design and the research instrument used was questionnaire. The study population was made up of three media organisations staff in Rivers State. The population was 1405 staff and using Krejcie and Morgan sample size determining table was used in determining our sample size and we had 302 staff as sample size. Random sampling method was used in administering the questionnaire on our respondents and Pearson Product Moment Correlation was the tool applied in testing the hypotheses. It was revealed in the findings that there exist relationship amongst organisational learning and competitive benefit of media broadcasting organisations in Rivers State.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ikoro, Ngozichukwu, Amah, Edwinah. 2020. "Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State". Global Journal of Management and Business Research, Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A16).

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GJMBR Volume 20 Issue A16

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

competitive advantage differentiation organisation organisational learning

Classification

GJMBR-A Classification JEL Code: M10

Submission ReceivedDecember 10, 2019
Peer Review Double Blind
Handling Editor
Accepted January 4, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

November 27, 2020

Language

English

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