Overview the Effect of Mixed Elements of Servings Marketing with Customer in Iranas Insurance Industry

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Shana Balchi
Shana Balchi
2
H. R. Mir Ali
H. R. Mir Ali
1 University of Technology, Qom, Iran.

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GJMBR Volume 13 Issue E7

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In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Shana Balchi. 2013. \u201cOverview the Effect of Mixed Elements of Servings Marketing with Customer in Iranas Insurance Industry\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E7): .

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GJMBR Volume 13 Issue E7
Pg. 43- 45
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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September 9, 2013

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English

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In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.

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Overview the Effect of Mixed Elements of Servings Marketing with Customer in Iranas Insurance Industry

H. R. Mir Ali
H. R. Mir Ali

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