Pitfalls of Impulse Purchase: A Case Study in Saudi Arabian Context

Pitfalls of Impulse Purchase: A Case Study in Saudi Arabian Context

Mohammad Naquibur Rahman

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Umm al-Qura University

Pitfalls of Impulse Purchase: A Case Study in Saudi Arabian Context

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Abstract

The present study about pitfalls of impulse purchase has been carried out from customers’ stand point of view. The study intends to educate and to create awareness among those class and category of customers who surreptitiously fall prey of lucrative packages and offers of products marketed and merchandised in super/hypermarket and malls. The present research intends to create awareness among customers who hardly give priority to the inherent worth and durability of goods and services provided by the dazzling and mind blowing slogans. There are certain class and category of buyers identified and located by the expert or analysts and managerial apparatus of impulse purchase -offer lucrative products and slogans in order to give boost and fulfill their sales target. Furthermore, the promises mentioned in products’ features are just a violation of the basic agreement either partially: in quality or in other characteristics.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mohammad Naquibur Rahman. 2016. \u201cPitfalls of Impulse Purchase: A Case Study in Saudi Arabian Context\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E10).

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GJMBR Volume 15 Issue E10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedFebruary 13, 2015
Peer Review Double Blind
Handling Editor
Accepted March 5, 2015
Published March 15, 2015

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v1.2

Issue date

January 6, 2016

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Article Matrices

Total Score: 121

Country: Saudi Arabia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mohammad Naquibur Rahman (PhD/Dr. count: 0)

View Count (all-time): 219

Total Views (Real + Logic): 3958

Total Downloads (simulated): 2112

Publish Date: 2016 01, Wed

Monthly Totals (Real + Logic):

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Total Views: 3958

Total Downloads: 2112

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