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ReserarchID
055O9
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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This paper attempted to assess the attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
Postmodern advertising and modern advertising are two broad concepts which emphasize on the change of economic factors and social values. With the conception of postmodernism after modernism, it brought a change in the style of art, technology architecture etc. as well as in advertising. Advertising is a significant factor for promoting product or service. Now, the techniques of postmodernism also change the criteria of advertisement. In this paper, I have discussed the phenomena of change related to advertising in Pakistan and also checked the consumer response. To find out if there is any impact on the society. Plus I wanted to find out either they are accepting it or not because mostly ads are based on postmodernism.
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