Postmodern Advertising versus Modern Advertising & Consumer Response Check

Dr. Nimran Mustafa

Postmodern Advertising versus Modern Advertising & Consumer Response Check

Dr. Nimran Mustafa * §

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The University of Lahore

Postmodern Advertising versus Modern Advertising & Consumer Response Check

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Abstract

Postmodern advertising and modern advertising are two broad concepts which emphasize on the change of economic factors and social values. With the conception of postmodernism after modernism, it brought a change in the style of art, technology architecture etc. as well as in advertising. Advertising is a significant factor for promoting product or service. Now, the techniques of postmodernism also change the criteria of advertisement. In this paper, I have discussed the phenomena of change related to advertising in Pakistan and also checked the consumer response. To find out if there is any impact on the society. Plus I wanted to find out either they are accepting it or not because mostly ads are based on postmodernism.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Mustafa. 1969. "Postmodern Advertising versus Modern Advertising & Consumer Response Check". Global Journal of Management and Business Research, Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A11).

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GJMBR Volume 11 Issue A11

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Advertising modern modern advertising postmodern postmodern advertising

Classification

GJMBR-A Classification FOR Code: 150504

150501

150505 JEL Code M37

Submission ReceivedSeptember 18, 2011
Peer Review Double Blind
Handling Editor
Accepted October 17, 2011
Published October 27, 2011

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 153

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Dr. Nimran Mustafa (PhD/Dr. count: 1)

View Count (all-time): 226

Total Views (Real + Logic): 4166

Total Downloads (simulated): 200

Publish Date: 2011 10, Thu

Monthly Totals (Real + Logic):

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Month 2: 64 views
Month 3: 25 views
Month 4: 48 views
Month 5: 33 views
Month 6: 38 views
Month 7: 55 views
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Month 179: 38 views

Total Views: 4.2K

Total Downloads: 200

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