Pricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools

1
Ester Nafuna
Ester Nafuna
2
Ayub Kutosi Masaba
Ayub Kutosi Masaba
3
Dr. Sulait Tumwine
Dr. Sulait Tumwine
4
Dr. Susan Watundu
Dr. Susan Watundu
5
Tirisa Caroline Bonareri
Tirisa Caroline Bonareri
6
Norman Nakola
Norman Nakola
1 Makerere University Business School

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The purpose of this study was to examine the mediating effect of Competitive advantage on the relationship between Pricing strategies and Financial performance in private primary schools of Uganda. -The research adopted the Med Graph program and Sobel tests for the mediation effects so as to develop a closed loop model of financial performance of private primary schools. The study is based on a quantitative approach and cross sectional Research design. Descriptive statistics and inferential statistics were used in the analysis. The results reveal that that competitive advantage partially mediates the relationship between pricing strategies and financial performance (partial mediation). This study makes a contribution by providing information that is relevant for filling the practical gap that exists in financial performance of private primary schools in the settings of developing countries as well as contributing to the theoretical development of pricing strategies. Practical implications of this paper puts it that in order to have a meaningful interpretation of the results of the relationships between study variables, it is always vital to assess the role of the mediator in the relationship.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Ester Nafuna. 2019. \u201cPricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools\u201d. Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 19 (GJMBR Volume 19 Issue C1): .

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GJMBR Volume 19 Issue C1
Pg. 29- 37
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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February 7, 2019

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The purpose of this study was to examine the mediating effect of Competitive advantage on the relationship between Pricing strategies and Financial performance in private primary schools of Uganda. -The research adopted the Med Graph program and Sobel tests for the mediation effects so as to develop a closed loop model of financial performance of private primary schools. The study is based on a quantitative approach and cross sectional Research design. Descriptive statistics and inferential statistics were used in the analysis. The results reveal that that competitive advantage partially mediates the relationship between pricing strategies and financial performance (partial mediation). This study makes a contribution by providing information that is relevant for filling the practical gap that exists in financial performance of private primary schools in the settings of developing countries as well as contributing to the theoretical development of pricing strategies. Practical implications of this paper puts it that in order to have a meaningful interpretation of the results of the relationships between study variables, it is always vital to assess the role of the mediator in the relationship.

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Pricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools

Ester Nafuna
Ester Nafuna Makerere University Business School
Ayub Kutosi Masaba
Ayub Kutosi Masaba
Dr. Sulait Tumwine
Dr. Sulait Tumwine
Dr. Susan Watundu
Dr. Susan Watundu
Tirisa Caroline Bonareri
Tirisa Caroline Bonareri
Norman Nakola
Norman Nakola

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