Private Label a Retailersa Competitive Strategy

1
Prof. Dr. Mariyana Bozhinova
Prof. Dr. Mariyana Bozhinova
1 Tsenov Academy of Economics

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In today’s market conditions there has been an increase in the power of retailers in the distribution channels for consumer goods; at the same time the competition between them has been intensified. Retail chains permanently explore and identify the sources of competitive advantage in order to benefit from them. This article focuses on retailers’ private labels as a competitive strategy of the present day. The relationship between the degree of concentration of retailing and the share of private label goods is investigated based on empirical data. The factors facilitating private label goods to penetrate the market are outlined, and the benefits for retailers, manufacturers and consumers in developing such labels are discussed. The theoretical considerations are corroborated by examples from retailers’ business practices.

10 Cites in Articles

References

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  4. S Stavrov (2003). Stanovlenie i razvitie sobstvennayh torgovayh marok prodovolystvennayh raznichnayh setey v sovremennoy Rossii.
  5. J Ivanova (2011). Sobstveni marki ne oznachava zadalzhitelno evtini.
  6. B Semkova (2009). Vazhodat na Private Labels.
  7. Frederike Lülfs-Baden,Jan Bolten,Raphael Kennerknecht,Achim Spiller (2009). Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm.
  8. K Radulova (2009). Sobstvenite marki -motivi na potrebitelite, predimstva na targovtsite.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Prof. Dr. Mariyana Bozhinova. 2014. \u201cPrivate Label a Retailersa Competitive Strategy\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .

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Issue Cover
GJMBR Volume 13 Issue E10
Pg. 29- 33
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Issue date

January 6, 2014

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English

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In today’s market conditions there has been an increase in the power of retailers in the distribution channels for consumer goods; at the same time the competition between them has been intensified. Retail chains permanently explore and identify the sources of competitive advantage in order to benefit from them. This article focuses on retailers’ private labels as a competitive strategy of the present day. The relationship between the degree of concentration of retailing and the share of private label goods is investigated based on empirical data. The factors facilitating private label goods to penetrate the market are outlined, and the benefits for retailers, manufacturers and consumers in developing such labels are discussed. The theoretical considerations are corroborated by examples from retailers’ business practices.

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Private Label a Retailersa Competitive Strategy

Prof. Dr. Mariyana Bozhinova
Prof. Dr. Mariyana Bozhinova Tsenov Academy of Economics

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