Private Label a Retailersa Competitive Strategy

Prof. Dr. Mariyana Bozhinova

Private Label a Retailersa Competitive Strategy

Prof. Dr. Mariyana Bozhinova * §

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§ Tsenov Academy of Economics

Private Label a Retailersa Competitive Strategy

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Abstract

In today’s market conditions there has been an increase in the power of retailers in the distribution channels for consumer goods; at the same time the competition between them has been intensified. Retail chains permanently explore and identify the sources of competitive advantage in order to benefit from them. This article focuses on retailers’ private labels as a competitive strategy of the present day. The relationship between the degree of concentration of retailing and the share of private label goods is investigated based on empirical data. The factors facilitating private label goods to penetrate the market are outlined, and the benefits for retailers, manufacturers and consumers in developing such labels are discussed. The theoretical considerations are corroborated by examples from retailers’ business practices.

References

10 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Prof. Dr. Mariyana Bozhinova. 2014. "Private Label a Retailersa Competitive Strategy". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10).

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GJMBR Volume 13 Issue E10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

competitive strategy economy private labels image private labels private label retail chain

Classification

GJMBR-E Classification JEL Code: L81

M31

Submission ReceivedDecember 7, 2012
Peer Review Double Blind
Handling Editor
Accepted January 4, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

January 6, 2014

Language

English

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Article Matrices

Total Score: 153

Country: Bulgaria

Subject: Global Journal of Management and Business Research

Authors: Prof. Dr. Mariyana Bozhinova (PhD/Dr. count: 1)

View Count (all-time): 378

Total Views (Real + Logic): 1611

Total Downloads (simulated): 78

Publish Date: 2013 01, Tue

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Total Views: 1.6K

Total Downloads: 78

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