Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

Babatunde Raphael Ojebuyi; Dickson Oluwasina Ogunkunle

Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

Babatunde Raphael Ojebuyi * § B. A.; M. A.; PhD.

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Dickson Oluwasina Ogunkunle

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University of Ibadan, Nigeria

Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

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Abstract

Media Ownership factor in Nigeria, as the case in many countries, plays a significant role in determining the extent to which the audience perceive media organizations as being socially responsible especially as they service the democratic system. Existing studies have focused on the role of ownership generally in the media industry in Nigeria. However, such studies have given little attention to how public and private radio stations have fared in their social responsibilities to the public. Therefore, with the specific focus on Oyo State, which is one of the states with the highest concentration of radio stations in Nigeria, this study was designed to comparatively examine how public and private radio stations in the State fare in the performance of their expected social responsibilities. This study adopted the Social Responsibility Theory and combined Content Analysis and Survey as research methods. Content analysis revealed that the programme contents of the selected radio stations fairly meet up with the social responsibilities expected of the mass media as there are more of non-sponsored programmes than sponsored programmes in the stations’ programme schedules.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Babatunde Raphael Ojebuyi, Dickson Oluwasina Ogunkunle. 2019. "Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 19 (GJHSS Volume 19 Issue A5).

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GJHSS Volume 19 Issue A5

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification FOR Code: 130201

Submission ReceivedDecember 8, 2018
Peer Review Double Blind
Handling Editor
Accepted January 5, 2019
Published January 15, 2019

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v1.2

Issue date

April 20, 2019

Language

English

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Article Matrices

Total Score: 102

Country: Nigeria

Subject: Global Journal of Human-Social Science

Authors: Babatunde Raphael Ojebuyi, Dickson Oluwasina Ogunkunle (PhD/Dr. count: 0)

View Count (all-time): 336

Total Views (Real + Logic): 1366

Total Downloads (simulated): 116

Publish Date: 2019 01, Tue

Monthly Totals (Real + Logic):

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Total Views: 1.4K

Total Downloads: 116

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