Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

Babatunde Raphael Ojebuyi
Babatunde Raphael Ojebuyi * § B. A.; M. A.; PhD.
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Dickson Oluwasina Ogunkunle
Dickson Oluwasina Ogunkunle
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§ University of Ibadan, Nigeria University of Ibadan, Nigeria

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Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

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Abstract

Media Ownership factor in Nigeria, as the case in many countries, plays a significant role in determining the extent to which the audience perceive media organizations as being socially responsible especially as they service the democratic system. Existing studies have focused on the role of ownership generally in the media industry in Nigeria. However, such studies have given little attention to how public and private radio stations have fared in their social responsibilities to the public. Therefore, with the specific focus on Oyo State, which is one of the states with the highest concentration of radio stations in Nigeria, this study was designed to comparatively examine how public and private radio stations in the State fare in the performance of their expected social responsibilities. This study adopted the Social Responsibility Theory and combined Content Analysis and Survey as research methods. Content analysis revealed that the programme contents of the selected radio stations fairly meet up with the social responsibilities expected of the mass media as there are more of non-sponsored programmes than sponsored programmes in the stations’ programme schedules.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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How to Cite This Article

Babatunde Raphael Ojebuyi, Dickson Oluwasina Ogunkunle. 2019. "Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 19 (GJHSS Volume 19 Issue A5).

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification FOR Code: 130201
  • Submission ReceivedDecember 8, 2018
  • Peer Review Double Blind
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  • Accepted January 5, 2019
  • Published January 15, 2019
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Private Radio Stations Fare Better: Audience Perception of Adherence to Social Responsibilities by Public and Private Radio Stations in Oyo State, Nigeria

Babatunde Ojebuyi
Babatunde Ojebuyi University of Ibadan, Nigeria
Dickson Ogunkunle
Dickson Ogunkunle
  • Submission ReceivedDecember 8, 2018
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 5, 2019
  • Published January 15, 2019